The Tipa association announced the 2025 winners and as usual every company managed to get a win :)
Why is this the case? I asked ChatGPT and it answered that one of the way TIPA earns money is by Licensing Fees from Award Logos:
When a company (e.g., Sony, Canon, Nikon) wins a TIPA Award, they must pay a licensing fee if they want to use the TIPA logo on their packaging or in marketing materials. This is a significant source of revenue for TIPA.
This makes the award rather meaningless, as there is a clear conflict of interest. It’s TIPA’s interest ot reward those companies that pay the fee, and it’s their interest to create as many categories as possible to sell their fees to manufacturers.