Sony announces new 50mm f/2.8 macro lens

August 30, 2016
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Today Sony announced the third 50mm FE lens in their range, the new 50mm f/2.8 FE macro lens! If you count in the new Rokinon 50mm AF lens and the Zeiss 55mm f/1.8…well it’s getting crowded in the normal focal length world!

Preorder will start on September 1 at Adorama (Click here) and BHphoto (Click here).

PRESS TEXT:

SAN DIEGO, Aug. 30, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced a new full-frame lens for their E-mount camera system, the FE 50mm F2.8 Macro lens (model SEL50M28).
Ideal for everyday photography, this 50mm macro lens features an F2.8 maximum aperture that offers outstanding image quality and bokeh, while its 1:1 macro capability allows the photographer to get sharp close-up shots of their subject. Additionally, its comprehensive range of controls including focus-mode switch, focus-range limiter and focus-hold button ensure an effortless shooting experience for a wide range of users.

The lens offers a 6.3 inch minimum focusing distance and a wider field of view for capturing more background, compared to longer focal-length macro lenses. Weighing in at a mere 8.4 oz., it’s extremely lightweight and portable, making it easy to carry around.

FE50mmmacro
The new FE 50mm F2.8 Macro lens features an ED (Extra-low Dispersion) glass to effectively compensate for axial chromatic aberration at close focus, allowing it to create consistently sharp and high quality images. The optical and mechanical construction of the lens has less glare and ghosting, even without a lens hood. The lens is also dust and moisture resistant.
Pricing and Availability

The new FE 50mm F2.8 Macro lens will be available in September for about $500 US and $650 CA, respectively. It will be sold at a variety of Sony authorized dealers throughout North America.
A variety of exclusive stories and exciting new content shot with the new lenses and other Sony ? products can be found at www.alphauniverse.com, Sony’s new community site built to educate, inspire and showcase all fans and customers of the Sony ? brand.
Content is also available for viewing at the sony.com product page in the US and CA.
Please follow #SonyAlpha on twitter and visit @SonyAlpha on Instagram for all of the latest ? camera news and content direct from Sony.

Key Features

Full-frame 50mm macro lens with 1:1 magnification
f/2.8 max. aperture for low-light and shallow depth of field
Get close with 6.25” (0.16m) minimum focusing distance
7-blade circular aperture design produce beautiful bokeh
ED glass effectively compensates for axial chromatic aberration
Robust and reliable dust and moisture resistant design
Focus-mode switch, focus-range limiter and focus-hold button
Distance scale, Magnification scale and Distance index
Compact (2.78”) and lightweight (8.3 oz.) for high mobility
Great for scenery and portraits as well as macro shots.