Sony announced the new 135mm f/1.8 GM

As expected Sony announced the new 135mm f/1.8 GM lens (preorder at BHphoto and Adorama).

What’s really surprising so far is to see that Sony did not react in any way to the new Canon, Panasonic and Nikon Full Frame mirrorless camera announcement. Six months passed and we got no new A7sIII or A7rIII or A9r or A5 or whatever….something that could grab some headlines.

I am wondering if Sony either isn’t worried or if they changed their roadmap and are developing something more “advanced” to outperform the competition. Even in the APS-C segment the Fuji X-T3 is way more popular than their A6500 or A6400.

So what’s up with Sony?