I was really wondering what happened with the Samsung NX20. The camera name has been leaked multiple times on Samsungs website but the REAL camera never appeared. Today Amateur Photographer had a chat with Sunhong Lim, Samsung’s newly recruited Digital Imaging sales and marketing vice president. Samsung unveiled that they will launch a PRO mirrorless camera that will rival against current DSRL cameras…in several years! No joke :(
Other interesting info:
1) Samsung will “democratise CSC by establishing a wider range of models for both consumers and enthusiasts and making them mroe affordable.
2) Amateur Photographer writes: “The move is an indication that sales of Samsung cameras have not met company expectations, in the face of stiff competition from other CSC manufacturers, such as Panasonic and Sony.“
3) Samsung says that by 2015 there will be more mirrorless than DSLR camera sales.
4) There will be a new NX camera body this year at Photokina (in Spetember) with new functions such as Wi-Fi.
5) Samsung switched the production to China to lower the costs.
6) There will be new NX lenses this year and they will be made in the new Chinese factory
My interpretation: Samsung didn’t sell as many NX cameras as expected and that’s why the NX20 announcement has been put on hold. I think they are working on a complete new product strategy. This means there will be no new NX camera for a long time now. Bad news because I really liked some of the prototypes they showed a coupel of months ago (See image on top).
P.S:: Thanks TED for sending this!