Canon wants its lower-end models to surpass its higher-end models

Phototrend had a chat with Canon. Here is a summary from Digicameinfo:

  • (When did development of the EOS R1 begin?)
    The EOS R1 was aimed at creating a hybrid body that would surpass the EOS flagship EOS-1D X Mark III. When the EOS R3 was released (in 2021), we already had in mind the development of a true flagship camera.
  • (Why not use a global shutter?)
    We already use global shutters in some (professional) products and are aware of their advantages and possibilities, but our mission is to provide our professional customers with the ultimate tool, and we want to ensure that there are no drawbacks in any environment.
  • (Why has the pixel count of the EOS R1 not increased since the R3?) It
    was the result of considering the balance, and the EOS R1 also aims for very excellent high sensitivity performance. We also wanted to make the shutter speed as fast as possible. Considering these points, we felt that 24 megapixels offered a good balance between the advantages and disadvantages.
  • (Basic principles of the DIGIC Accelerator and its differences with DIGIC X)
    The advantage of the DIGIC Accelerator is its processing speed, and it has succeeded in incorporating deep learning technology even during high-speed continuous shooting. DIGIC X and the DIGIC Accelerator are independent chips, with the Accelerator specifically performing AF and subject recognition, and DIGIC X in charge of image development.
  • (Will the EOS R6 Mark II end up in the shadow of the all-around better EOS R5 Mark II?)
    We want each camera to compete with the others and always try to surpass the higher-end models, so we hope that the EOS R6 Mark III will eventually surpass the EOS R5 Mark II, and then the EOS R5 Mark III will come along and bring things back into balance.
  • (With the EOS R1 now out there, what about the EOS R3?)
    While the EOS R1 is better than the R3 in some areas, we believe the EOS R3 is the most balanced, and therefore will remain the best option for some customers.
  • (Sigma and Tamron have entered the RF mount market, but are there plans to collaborate with other brands?)
    I can’t go into details, but we are in discussions with multiple third parties to explore possible partnerships.
  • (There are some photographers who are stuck with SLRs. What would you say to them to upgrade to the EOS R5 Mark II or EOS R1?)
    I think the EOS R1 can do almost everything a SLR can do. There are only advantages, no disadvantages. I want them to experience the benefits of hybrid (mirrorless) cameras. I want customers to feel at ease when switching to hybrid cameras. The transition to mirrorless cameras is almost complete in Japan and Asia, and the transition is accelerating in Europe.
  • (There are complaints that the EOS R1 is more expensive than competitors’ cameras?)
    If you try the EOS R1, I think you’ll agree that it’s a camera that offers much more. With so many features, the cost is naturally higher. But I think it’s worth more than the price difference with other models.

Why Canon has progressive lens designs and conservative sensors

The french magazine Phototrend had a chat with Canon managers. Asobinet made this nice summary (google translated):

When did development of the EOS R5 Mark II and EOS R1 begin? And what about that development?

  • Canon is always pushing the boundaries of technology and always striving to create something new, and the EOS R5 Mark II, and especially the EOS R1, are no exception.
  • They wanted to offer a mirrorless camera that surpassed the flagship EOS-1D X Mark III.
  • As I began the transition to mirrorless cameras, I also began thinking about what to do with my flagship model.
  • The result of these long discussions is the now announced EOS R1.

The main principles of the sensors used in these two cameras and the lack of a global shutter sensor

  • Global shutter technology is already used in several products.
  • We know that the global shutter offers certain advantages and certain possibilities for the future.
  • However, in order to provide professional users with the ultimate tool, we wanted to create a product that would not malfunction, no matter the environment.

Is that why the resolution of the EOS R1 isn’t higher than that of the EOS R3?

  • YES, the EOS R1 is the result of a careful balance between the advantages of a highly defined sensor.
  • We wanted to offer a body with a very high ISO sensitivity, so we achieved ISO 102,400.
  • I also wanted the shutter speed to be as fast as possible – as you know, a camera can shoot 40 frames per second.
  • If you choose a high resolution sensor, the frame rate for continuous shooting will be very low.
  • All things considered, I felt that 24MP offered the best balance of all the pros and cons.

The basic principles of the Digic Accelerator chip and how it differs from Digic X

  • The biggest advantage of the DIGIC accelerator is its processing speed and power.
  • For example, deep learning technology was also incorporated into image processing at 40 frames per second.
  • The goal was to improve the camera’s processing power.

Are we talking about one chip with two processors integrated on the same chip, or are we talking about two chips that communicate permanently?

  • Instead of one chip doing two different things, it’s two independent chips.
  • Of course, the DIGIC X processor is still a very powerful chip.
  • The DIGIC Accelerator enhances that capability, enabling it to do even more.
  • The DIGIC X processes the images delivered by the sensor and generates RAW and JPEG files.

Will the role of the DIGIC accelerator be limited to processing linked to AI and deep learning?

  • No. The accelerator is the chip that first receives signals from the sensor and performs autofocus, subject detection, etc.
  • DIGIC X is responsible for image development.

EOS R5 Mark II: The evolution of video and maintaining body size

  • While the EOS R1 is a flagship camera, the way the EOS R5 Mark II is used varies greatly depending on the user.
  • Cameras are important to us. We need to be aware of the many different ways they can be used and respond accordingly.
  • The EOS R5 Mark II is the culmination of our passion for pushing the boundaries of technology (that can be packed into a compact body) and our constant striving to be the best.

The EOS R6 Mark II may be overshadowed

  • What we want is for each model to compete with the others and always try to outdo the top models.
  • I hope that one day the EOS R6 Mark III will surpass the EOS R5 Mark II.
  • It’s not fair to limit the capacity of a model just because it belongs to the 6 Series and not the 5 Series.
  • We always strive to provide the best model for our target users.
  • As a result, the EOS R6 may one day surpass the EOS R5, but that will be in the future.

Similarly, now that the EOS R1 has been announced, what’s left for the EOS R3?

  • Since the EOS R1 is a flagship camera, it is natural that it would want to surpass the performance and possibilities of the EOS R3. As a result, there are some areas where the EOS R1 is superior to the EOS R3.
  • However, in terms of performance, the EOS R3 is the most well-balanced.
  • It really depends on how you use the camera, so for some customers the EOS R3 remains the best option.

A conservative sensor for a progressive lens

  • When it comes to lenses, we are always looking to break new ground.
  • This mentality is possible because it is always possible to have more lenses in the catalog than bodies.
  • There is a wide range of lenses available, allowing you to do new things and explore new horizons.
  • We believe that lenses broaden the scope of a camera. By increasing the variety of lenses and offering new types, we open the door to new uses for the body.

About the Apple and Canon Partnership

  • Virtual reality is a completely new field for everyone, including us.
  • That’s why we felt the need to take a new approach to raising awareness of this new technology. We were fortunate to have the opportunity to work with Apple.
  • Canon is breaking some pretty new ground by collaborating with Apple to make its virtual reality technology more widely available.
  • In the future, we look forward to working even more closely with Apple to develop this new area of ​​the imaging world.

Regarding third parties, are you planning on collaborating with other brands in the future?

  • I can’t give too many details at this time.
  • However, the company is in discussions with a number of third-party companies to explore potential collaborations.

How to encourage people to switch from SLR to mirrorless cameras

  • I think there are many photographers out there who are wondering whether to switch to mirrorless cameras.
  • I think the EOS R1 can do almost everything a single-lens reflex camera can do. There are no drawbacks, only advantages. I want everyone to experience the benefits of a hybrid camera.
  • In Asia, especially Japan, the transition to mirrorless is almost complete, while in Europe the shift from SLR to hybrid is accelerating.

What are the characteristics of the European market in general?

  • Compared to the robust global market, the European market is a little sluggish. As a result, entry-level models such as SLR cameras are more popular in the European market than in the rest of the world.
  • We therefore expect the European market to return to growth soon.

How do you decide the price of each camera? Some people say that the EOS R1 is more expensive than other cameras…

  • Those who have tried the EOS R1 understand the pricing as it is a camera that can do a lot.
  • With so many features included, the cost is naturally high, and of course we would like to make it more affordable if possible.
  • We think this camera is worth the extra price compared to other models.

Wild rumors about a possible Canon R1X

There are now the first wild rumors (meaning they are unconfirmed and not from reliable sources) that Canon will announce the new R1X in 2025. I think this is more like wishful thinking after the great disappointment of the R1. Canon clearly stated that the R1 was the ultimate flagship. However, I bet Canon will learn its lesson and perhaps announce a high-resolution flagship in 2-3 years. But before that we will get a new Sony A1II and a new Nikon Z9II that will raise the bar further.

Viltrox displayed the upcoming three new lenses

At the Shanghai show Viltrox shared more detail about three upcoming lenses:

Viltrox 28mm f/4.5 VCM pancake lens

  • Full Frame
  • Autofocus (VCM  coil motor)
  • Minimum shooting distance: 0.32m.
  • all-metal built
  • no manual focus ring
  • has a lever with built-in cap to close the lens
  • Price in YEN is 799 (about $100)
  • Launch on August 26
  • Sony E and Nikon Z

Viltrox: AF56mm F1.7:

  • APS-C
  • Autofocus
  • Price in YEN is 899 (above $100)
  • Launch on August 19
  • Sony E and Nikon Z

Viltrox AF135mm F1.8 Lab:

  • Autofocus
  • Full Frame
  • Sony E and Nikon Z