Guess what was the hottest Christmas camera seller: The Ricoh Theta S!

Ricoh

A couple of store employees told me that the Ricoh Theta S did sell at “tonnage” in their stores. So I check the Amazon camera ranking (Click here) and indeed the Ricoh is on top of the sales! It’s great news for a company that struggled to make meaningful sales the last couple of years. Pity they stopped to develop the GXR cam. I am now wondering if that 360 degree camera could become a hit like it happened with action cameras…

The Ricoh Theta can be bough here at Amazon, FocusCamera, Adorama and BHphoto.

Fuji XF100-400 lens gets leaked!

Fujirumors leaked the image and specs of the new XF100-400mm F4.5-5.6 OIS WR lens. The lens will be announced on January 15 (just like the X-PRO 2). Those are the lens specs:
– minumum focus distance from 1.75 m.
– Zoomed out, it will be 270mm long, while on the wide end it will be about 6cm shorter.
– Filter size 77.
– Design: 21 elements 14 groups.
– weight 1375g and have
– Should cost around €1,800

Leica Q sensor gets DxOmarked

Bildschirmfoto 2015-12-29 um 19.54.41

The Leica Q sensor got tested by DxOmark:

The Leica Q is a thoroughly modern and likable camera with a very impressive sensor. While it is close in performance to the CMOS in the Leica M, it is clearly a different sensor with slightly lower noise and improved high-ISO dynamic range. While that has implications for the dynamic range at base ISO, it remains competitive and offers excellent, nuanced color and low noise. If the field of view of the fixed 28mm focal length lens appeals, then anyone who likes working with the Leica M series will surely be tempted by the performance of this new model.

Curious numbers: population of photographers has grown by a factor of 8 over the last 10 years!

The system camera and compact camera market is shrinking. That we know already. But the following numbers of Futuresource are giving is some insights in new photographic trends:

  1. The worldwide population of photographers has grown by a factor of 8 over the last 10 years, to more than 4 billion
  2. Number of photos captured annually has increased 6-fold to 1.2 trillion over the last 10 years

That increase is driven by the exponential increase of smartphones. Few more details:

  1. 79% of smartphone users regularly take photos with their smartphone
  2. 88% of 18-24 year olds regularly take photos with their smartphone

So what happens to the “classic” system camera world? Futuresource writes:

While smartphones represent the primary camera device for a growing share of consumers, the opportunity for users to ‘step up’ to digital cameras grows with every new photographer.
“It is clear that digital cameras maintain key technical advantages over multifunctional camera-devices, in terms of bigger and superior sensors and optics, and manual control, commented Arun Gill, Market Analyst at Futuresource Consulting. However, smartphones are setting the bar in terms of smart UI’s, connectivity and mobile apps, which represents a growing usability delta between smartphones and digital cameras.”

In short: If you offer premium system (or compact) cameras you will have more chance to sell your cameras!

found via Photoscala.