Right in time for the IFA in Berlin Sony plans to introduce new electronic products. Hard to think that Sony will announce new E-mount cameras or lenses as this is more a of a general electronic fair like the CP+. This is what they write on their website:

Hello and welcome to the Sony IFA 2016 page. This is where you’ll find all the latest Sony news and product announcements from Berlin as soon as they happen, and we’ll also be sharing photos, video footage and more across the entire event. It’s just like being at IFA itself, but without all the walking!To watch the livestream of the Sony press conference, make sure you check back here on Thursday September 1st at 1pm Berlin time (12pm GMT), where you’ll see our President and CEO Kazuo Hirai announcing our latest products live from the Messe Berlin.

Keep in mind there are two more big events this year, the Photokina and the PhotoPlus show. Sony is rumored to announce the following stuff  within the next couple fo months: 16-35mm GM, 100mm f/2.8 STF, Sony High End E-mount camera and maybe a new entry level Sony A7 mark III.

Those are the first images of the new Fuji X-A3 that will be announced next week on August 25

via Digicameinfo

The new X-A3 and the new 23mm f/2.0 lens will be announced next week on August 25. Source: Fujirumors.

And those are the specs:

XF23mmF2 R WR

– Lens arrangement 10 sheets six groups. 2 aspherical lens
– It weighs 180g
– Stylish design
– The size is almost the same as XF35mm F2
– Heavy-duty premium quality metal exterior
– Vignetting does not occur in the optical viewfinder of the X-Pro2 and the X-Pro1
– Inner focus
– AF motor stepper motor
– Quiet and fast AF
– Dust and water specification
– Resistance to low temperature -10 degrees

FUJIFILM X-A3

– Tilting the liquid crystal monitor open 180 degrees suitable for self take
– Eye AF
– Portrait Enhancer mode
– 24.3MP APS-C sensor
– 3.0 inches tilting LCD monitor
– W-Fi built-in
– Instax SHARE printer can be connected
– Remote control possible by smartphone
– Intuitive operation with touch panel
– Optimal super intelligent flash mode to night view
– Optimal macro mode in close-up
– Enhanced AF mode (including a zone & wide tracking)
– Battery life is 410 sheets. USB can be charged
– 10 kinds of creative advanced filter
– 11 kinds of film simulation mode (also applicable to video)
– Self-timer with a smile detection function
– High sensitivity up to ISO25600
– High-speed electronic shutter mounted
– Built-in flash
– Panorama mode

via digicame-info (23mm) and digicame-info (X-A3)

Nokishita leaked the full images and specs of the upcoming GoPro Hero 5 Black:

Dpreview just published the full EOS-M 3 review. And there is a very unusual “rumor” they unveiled during the camera comparison section:

Trying to figure out where the EOS M3 fits into the mirrorless landscape is tough. Its closest peers, based on price and features, are the Fujifilm X-A2, Olympus E-M10 II and Sony a6000 (we’re leaving Nikon 1 cameras out of the list, as we believe the series is no longer being developed.)

Now this isn’t going to make the Nikon 1 owners happy. I am wondering if Nikon is preparing a new FF mirrorless system or more likely if they will stick to their current DSLR line development only.

–

via Nikonrumors via Digicameinfo

Thanks Jockum!

There is a big letdown news for those who expected to get some advanced new Canon EOS-M or maybe even a FF mirrorless system camera. Digicameinfo got their hands on the list of products that will be announced at the Photokina. And nope, there is no new mirrorless camera nor a lens for the EOS-M system.

To keep dreams alive I will repost that rendering image of a Canon FF mirrorless camera from David Riesenberg. You know just to keep alive our hopes…

Time to make a roundup of the rumors spreading on the web. What can we expect to be announced at Photokina by the big companies?

Canon:
Earlier this year Canon promised to launch a more “advanced” mirrorless camera. But I think this will be an APS-C camera and not a new Full Frame system.

Nikon:
Since over a year now Nikon sites do “rumor” about new large sensor mirrorless cameras. So far none of those rumors became true. Maybe the stagnating mirrorless market sales made them change their mind about the need to launch a FF compact system camera?

Sony:
Well, first a hint. I expect Sony to “skip” the Photokina event. Their new Sony A9 is more likely to be introduced in the October-November timeframe in order to get the full spotlight and no distractions from other Photokina news. High megapixel count (close to 100MP) is one of the things we expect to see on that camera.

Olympus:
Two things are sure in our life: Death the and the new E-M1II :) That camera will be surely announced at Photokina :)

Panasonic:
There will be a new entry level MFT camera in late August. But the big questions is: Will they also announce the GH5 at Photokina? There were some rumors about delays caused by the Kumamoto earthquake…

Fuji:
The X-A3 is coming and nobody really cares about it :)
The major news may be the medium format system camera that Fuji could display as a prototype….