Adobe reported a new record revenue:

• Adobe achieved record quarterly revenue of $2.08 billion in its first quarter of fiscal year 2018, which represents 24 percent year-over-year revenue growth.

Their subscription strategy seems to work even if it did upset a large customer basis. Probably people is not aware that there are alternatives even if admitted…it’s always a pain in the ass to make a full switch from something you know. I will give you a list of two alternatives:

Capture One:
This is the professional alternative and if you buy the full license it’s also a bit expensive. But you can use our  coupon code “AMBMR” at checkout to get a 10% discount.

Luminar:
This software is more for entry-mid level users. Although they do plan to expand their software with a DAM module in 2018 (to challenge Lightroom). Use the code “MIRROR” to get $210 off!

Pentax confirmed their Q line is not discontinued and will continue to be sold (See them on Amazon). But Pentax didn’t disc lose if they plan to keep releasing new Q cameras and lenses. The full interview can be seen here:

Focus Numerique interviewed four Fuji managers to talk about the new X-H1. Fuji recognizes the only real advantage of DSLR cameras is autofocus (at least in some areas). But they have no doubt that’s a gap they will close soon:

We believe that sooner or later we will catch up with the few delays we still have in the world of SLRs. We also believe that from 2019, more than 50% of cameras sold worldwide will be hybrids.

CanonWatch spotted the documents from the company’s Corporate Strategy Conference. And there is really no hiding anymore. Canon writes

“We will go on the offensive and work to expand our sales in the mirrorless camera market. This will allow us to reach our goal of 50% market share of the entire interchangeable-lens camera market.”

Canon believes they can reach a percentage of over 50% which is something they never had before. It would mean their new mirrorless offerings should beat the current Sony-Fuji-MFT systems. Hard to believe as they would really bring some kind of unexpected innovation to grab some attention.

Is this just marketing blabla or do they really have some exciting news ahead?