Canon admits the EOS M50 Dual Pixel af doesn’t work on 4K mode because of market position

Dpreview interviewed a bunch of Canon managers and here are some info:

There are actually no technical reason why the EOS-M50 couldn’t have Dual Pixel AF in 4k mode:
“With the EOS 5D Mark IV, we do offer 4K video and Dual Pixel CMOS autofocus, so technically it is feasible. But given the position of the M50 in the lineup, we can’t include all of the features available in a product like the 5D IV. Given the position of the product, we wanted to achieve the optimal balance [of features] in a camera in that range. We’ve optimized the M50 as best we can [for its market position], and within those parameters, the combination of 4K video and Dual Pixel CMOS autofocus was not possible.”

About the future High End Mirorless:
“The new M50 is an entry-level model, because that’s where the high-volume sales are. We want to establish ourselves in this market, and then move forward [from there]. In accordance with the full lineup strategy, we will be tackling [the mid-range and high-end mirrorless market] going forward.”
…and..
“We still believe there’s work to be done before we can achieve the level of satisfaction that our users are looking for before they could confidently move from DSLR to mirrorless”

Sony-Olympus rumors and Samsung dreams

We got two new lens rumors:

1) Sony will announce a new 24mm f/1.4 FE GM lens soon (probably within 2-3 months) via SAR
2) Olympus will announce a new 14mm f/1.4 MFT lens at Photokina. via 43rumors

And Samsung is back with some big claims: They want to dethrone Sony in the sensor business (Source: etnews.com). Samsung is known for making bold statements. 8 years ago they said they wanted to become number one in the mirrorless world and now they even don’t make cameras anymore :(

Adobe Achieves Record Revenue

Adobe reported a new record revenue:

  • Adobe achieved record quarterly revenue of $2.08 billion in its first quarter of fiscal year 2018, which represents 24 percent year-over-year revenue growth.

Their subscription strategy seems to work even if it did upset a large customer basis. Probably people is not aware that there are alternatives even if admitted…it’s always a pain in the ass to make a full switch from something you know. I will give you a list of two alternatives:

Capture One:
This is the professional alternative and if you buy the full license it’s also a bit expensive. But you can use our  coupon code “AMBMR” at checkout to get a 10% discount.

Luminar:
This software is more for entry-mid level users. Although they do plan to expand their software with a DAM module in 2018 (to challenge Lightroom). Use the code “MIRROR” to get $210 off!

 

Fuji believes their mirrorless will soon catch up with DSLR autofocus performance

Focus Numerique interviewed four Fuji managers to talk about the new X-H1. Fuji recognizes the only real advantage of DSLR cameras is autofocus (at least in some areas). But they have no doubt that’s a gap they will close soon:

We believe that sooner or later we will catch up with the few delays we still have in the world of SLRs. We also believe that from 2019, more than 50% of cameras sold worldwide will be hybrids.