Viltrox announced a 200g light Full Frame 50mm f/2.0 lens you can preorder this lens on Amazon, Pergear.

Reviews can be read at SonyAlphaBlog and Dustin Abbott. And here are some youtuber reviews:

Canon just announced the new R50V and V1 cameras you can reorder now at BHphoto (Click here). An introduction can be read on Explora.

Viltrox China just posted this teaser for a “One More Thing” coming on March 27:

Any idea what this might be?

Here are the specs:

Mount: Nikon F, Canon EF, Pentax PK, Sony E, Nikon Z, Canon RF, Panasonic L, Fuji X, Fuji GFX, Hasselblad XCD
Lens size: φ67mm*87mm (Nikon F) 1x φ67mm*162mm (Nikon F) 5x
Filter size: φ58mm
Working distance (distance from object to first lens): 65mm (magnification 5x) -150mm (magnification 1x)
Weight (including tripod ring): 690g (F mount) – 750g (GFX mount).
Lens structure: 13 lenses in 8 groups, 2nd and 5th lenses ED. 8 aperture blades
With aurora On sale at 8 a.m. on March 28, 2025
Daily retail price: 2,880 yuan; New week discount: 2,680 yuan.

via Weibo

China is probably the most important market for camera manufacturers. And when it comes to Chinese bird photographers, this was the camera market share in 2024:

1. Canon: 1st place with 56.5%
2. Nikon: 2nd place with 29.25%
3. Sony: 3rd place with 18.22%
4. Others: 3.45%

And here the top 10 best selling camera:

1. Canon EOS R5 (11.75%)
2. Sony α1 (10.23%)
3. Nikon Z9 (9.12%)
4. Canon EOS R3 (7.78%)
5. Nikon Z8 (6.06%)
6. Canon EOS R7 (5.79%)
7. Canon EOS-1DX Mark III (5.16%)
8. Canon EOS-1DX Mark II (4.05%)
9. Nikon D850 (3.17%)
10. Sony α9II (2.96%)

via Weibo