The landscape will change with the new Nikon and Canon FF: How will Fuji-Olympus-Panasonic answer?

Nikon and Canon will soon announce their new Full Frame mirrorless system cameras. This will put a lot of pressure on Fuji’s X, and Olympus-Panasonic MFT system for multiple reasons:

1) FF mirrorless competition is likely to reduce prices of FF cameras and lenses

2) Canon and Nikon will spend a lot of money to advertise their new mirrorless systems. No longer can Fuji-Olympus-Panasonic advertising run on the “DSLR vs Mirrorless” argument.

3) Only the high end camera market is still profitable. It will be a strong fight for that small niche.

4) Fuji-Olympus-Panasonic high end camera now have to offer some clear strong advantage to justify the purchase over the larger sensor Canon-Nikon-Sony competition

Fuji has at least a “way out” with the GFX system for those who wont to have a larger sensor camera. I would hope Panasonic and Olympus will launch a new FF system together. But I am probably just dreaming…

Nikon FF mirrorless versis Nikon D7000 size comparison

23 days to go until Nikon will announce their first new Full Frame mirrorless camera. On top you can see an attempted size comparison between the new mirrorless (paper model) and the Nikon D7000 DSLR camera.