Fuji GFX-50R vs Hasselblad X1D comparison. Preorders now available in the USA.


image by CameraSize

The Fuji GFX-50R still is not the smallest MF camera yet. The Hasselblad is quite a bit smaller and lighter. That said the Fuji is relatively cheap and you can preorder it now for $4,500 at Amazon US and BHphoto.

And Fujirumors just found the Fujifilm GFX 50R and Fujifilm GFX 100S product catalogue links:

Wow! Zenit and Leica Present Joint Production Camera!

And here it is the long time rumored Zenit M-mount camera! Below you can see a real world picture of the camera just posted by ShvabeRus:

Press text:

Zenit and Leica Present Joint Production Camera

Krasnogorsky Zavod, manufacturer of the Russian brand Zenit, in cooperation with Leica Camera AG, German manufacturer of premium cameras and optics, designed a new digital rangefinder camera Zenit M. The Shvabe Holding, part of Rostec, has presented this product at Photokina 2018, the largest international trade fair for the photographic and imaging industries held in Cologne.

One of the participants of the project is Krasnogorsky Zavod (KMZ Zenit), a leading designer of photographic equipment in Russia, is now part of Shvabe. The Zenit M is technically based on the Leica M Type 240 platform, but was modified both in terms of hardware and software.

The camera is equipped with Zenitar 35 mm f/1.0 lens, completely designed and manufactured in Russia, 100% of its components and materials are Russian-made. The lens creates an image that doesn’t require processing, has unique bokeh and soft focus effect.

The design of Zenit M copies designs of the legendary Zenit and Zorky cameras, it’s a full-frame rangefinder camera made for shooting under various conditions.

The official presentation took place with participation of Andreas Kaufmann, major shareholder and chairman of Leica Camera AG supervisory board, Alexey Patrikeyev, CEO of Shvabe, Ivan Ozhgikhin, Deputy CEO of Shvabe, and Vadim Kaliugin, CEO of KMZ Zenit.

“Zenit and Leica cooperation forms a unique alliance between long-term experience in optics manufacturing and modern technologies of Russia and Germany. With this project we for the first time declare launch of world famous Russian brand Zenit into the new segment of photography equipment market,” said Alexey Patrikeyev, CEO of Shvabe.

Zenit M will be available from December 2018 in Europe and from January 2019 in Russia at both Zenit’s online store and selected photo shops.

“On purchasing the camera and the lens the users will get not only a high-quality device with elaborate ergonomic design and high optical characteristics, but a really smart camera which will provide high image quality,” reported Vadim Kaliugin, CEO of KMZ Zenit.

At Photokina 2018 Shvabe also presents the whole line of Zenitar and Helios lenses manufactured by KMZ Zenit as well as historic models of SLR and rangefinder cameras. This exposition is also completed with products of another Shvabe enterprise, LZOS. Along with other showpieces the leading manufacturer of space and astronomy optics demonstrates mirror-meniscous telescopic photo lens MC Rubinar-10/1000 with high light transmission and image contrast.

via Cision

Reflex announces three new Full Frame lenses for Sony E-mount, L-mount, Nikon Z and Canon EOS-R

REFLEX announced that it’s going to launch a new Kickstarter project for three manual focusing Full Frame lenses. These will be available as native mount version for all four Full Frame mirrorless system cameras:

Ahead of the anticipated release of the Reflex model I. later this year and in a Photokina 2018 preview special, we are proud to present to its audience, the first in a line up of three full frame lenses; The Reflex 40mm f/1.8 comes ahead of a 75mm f/1.8 and a 24mm f/1.8, completing a series of large aperture primes.

The Reflex I accompanying lens series have been optimized for both SLR and mirrorless photography with a compact form factor, carrying a double gauss lens design that signs for an organic look and smooth bokeh, making it a light and ideal daily shooter for both analog and digital photography. Furthermore, it features a clicked/step-less aperture ring for videography and cine adaptation and a large focus-ring rotation angle which enables for highly accurate focusing.

While being presented at Photokina in a native Reflex AR-i, Sony E and Canon EF mount, mirrorless versions will also become available in Nikon Z, Canon RF and Leica/Lumix L mount or to Fuji X and Micro 4/3 via adaptors with the EF version. The lens will be launched on Kickstarter mid November and will ship January 2019.

Anticipated retail price will be under $400.

Via Chassimages. Thanks Mistral!

Hasselblad expands its X1D lens lineup with three new XCD lenses, including XCD 1,9/80, Hasselblad’s fastest lens ever

Press text:

Hasselblad expands its X1D lens lineup with three new XCD lenses, including XCD 1,9/80, Hasselblad’s fastest lens ever

Increasing the capabilities of the X1D-50c mirrorless medium format camera, Hasselblad adds three new lenses to its XCD lens family, including the XCD 1,9/80, with the largest aperture of a Hasselblad lens ever, the XCD 2,8/65 and the XCD 2,8/135 telephoto lens with X Converter 1,7. The three new lenses and one dedicated teleconverter expand the XCD family to nine different focal lengths.

The XCD 1,9/80 represents a major milestone for Hasselblad with an impressive f/1,9 aperture, Hasselblad’s largest lens aperture, offering an extremely shallow depth of field and light-gathering ability. Thanks to Hasselblad’s optical design expertise and rigorous calibration standards, the XCD 80mm boasts superior optical surface precision, avoiding poor bokeh results or out of focus highlights often seen in high aperture lenses with aspherical surfaces. The lens’ distinct twin motor drive provides quick autofocus performance, while offering a precise manual focus experience. Maximizing the artistic potential of X1D image makers for a stunning shooting experience with a field of view similar to 63mm on a full frame system, it is especially suitable for portrait, nature and product photography with its ability to produce pleasing bokeh through excellent subject isolation and shallow depth of field.

The XCD 2,8/65 is the ideal standard lens in any X System photographer’s kit. With a 50mm full frame equivalency, it’s designed to achieve the ‘normal’ focal length and mimic the human field of view. Thanks to its f/2,8 maximum aperture and 0.5 m (20 in.) minimum focus distance, the XCD 65mm is the versatile option for street, travel and general photography.

Growing the telephoto range, the XCD 2,8/135 and X Converter 1,7 expand the reach of Hasselblad’s X1D-50c. Available as both a paired kit or as a stand-alone lens, the XCD 135mm and dedicated teleconverter have been designed as a cohesive unit to ensure no decrease in image quality when the teleconverter is used. Without the teleconverter, the XCD 135mm has an aperture range of 2,8-32 and a field of view similar to 105mm lenses on full frame cameras and features a minimum focus distance of 1 m. With the X Converter 1,7, the lens’ focal length grows to 230mm (178mm full frame equivalent) with a f/4,8 maximum aperture and minimum focus distance of 1.05 m. The telephoto focal length is ideal for portrait, outdoor, and landscape photographers looking to document details and subjects with stunning image quality.

Like the other XCD lenses, the XCD 80mm, XCD 65mm and XCD 135mm feature an integral central shutter, offering exposure times from 60 minutes to 1/2000s with full flash synchronization through the entire range.

The XCD 80mm, XCD 65mm and the XCD 135mm lenses are now available for pre-ordering and will begin shipping in December 2018.

The XCD 80mm lens has an MSRP of €3,990, $4,845, £3,690, JPY¥ 576,000 (excl. VAT) / CNY¥ 38,500 (incl. VAT).

The XCD 65mm lens has an MSRP of €2,290, $2,750, £2,090, JPY¥ 331,000 (excl. VAT) / CNY¥ 22,100 (incl. VAT).

The XCD 135mm lens has an MSRP of €3,390, $4,050, £3,090, JPY¥ 489,000 (excl. VAT) / CNY¥ 32,700 (incl. VAT).

The XCD 135mm lens with X Converter 1,7 has an MSRP of €3,990, $4,845, £3,690 , JPY¥ 576,000 (excl. VAT) / CNY¥ 38,500 (incl. VAT).

For full specs, sample images and more info, please visit:
www.hasselblad.com/x-system-lenses/xcd-19-80mm/
www.hasselblad.com/x-system-lenses/xcd-28-65mm/
www.hasselblad.com/x-system-lenses/xcd-28-135mm/

Say Bye to the Sigma SA mount and hello to the new Sigma Foveon Full Frame!!!

The camera system on top is now officially discontinued

As reported first by L-rumors Sigma unveiled their L-mount strategy:

1) Make FF Foveon L-mount camera in 2019
2) No more SA mount cameras
3) Continue to develop and produce SA mount lenses
4) SA-L and EF-L mount adapters to be released in 2019
5) First Sigma L-mount lenses will be released in 2019. First they will make L-mount version of current lenses and then also develop special L-mount lenses only
6) L-mount conversion service will start in 2019

Will you miss the SA mount? Of course not! Now let’s hope Sigma can fix the camera handling on their next L-mount FF Foveon…

Fuji unveils a stunning GFX-100s camera with IBIS. And also a compact GFX-50r and three new GF lenses

Image by DPreview

Ahhhh you can always count on Fuji at Photokina for some major visceral WOW moment! And let’s start with the biggest one:

1) Fuji announced the development of the new GFX-100: 100 megapixels, IBIS (world’s first for a medium format), 4K video and $10,000 price tag. It will be on market by 2019. 

2) Fuji announced the new GFX-50r which becomes the cheapest medium format camera you can buy right now for $4,500 at BHphoto.

3) Fuji announced the new compact 50mm f/3.5 GF lens and two more zoom lenses for 2019-2020

Here is the preview by DPreview:

Here is the official press text:

FUJIFILM REVEALS LATEST DEVELOPMENT OF G MOUNT LENS ROADMAP FOR GFX SYSTEM OF MEDIUM FORMAT MIRRORLESS CAMERAS

Valhalla, N.Y., September 25, 2018 FUJIFILM North America Corporation today unveiled the latest development of the G Mount Lens Roadmap for the GFX system of medium format mirrorless cameras. The latest roadmap adds the new FUJINON GF100-200mmF5.6 R LM OIS WR telephoto zoom lens, GF50mmF3.5 R LM WR compact prime lens and GF45-100mmF4 R LM OIS WR mid telephoto zoom lens. With the addition of these lenses, the GF lens lineup includes a total of eleven lenses covering focal lengths from 23 to 350mm (equivalent to 18-277mm in the 35mm format), to support a wide range of shooting scenarios and photographer needs.

The new GF100-200mmF5.6 R LM OIS WR is a telephoto zoom lens with a focal length range of 100mm to 200mm (equivalent to 79-158mm in the 35mm film format). This lens can be used with the existing GF1.4X TC WR teleconverter to cover a focal length range of 140mm to 280mm (equivalent to 111-221mm in the 35mm film format). The smallest and lightest lens in the GF lineup, the GF50mmF3.5 R LM WR has a focal length of 50mm (equivalent to 40mm in the 35mm film format). When used with the new FUJIFILM GFX 50R, this lens is a highly portable and compact addition to the medium format digital camera system. The new GF45-100mmF4 R LM OIS WR is a versatile zoom lens that covers a focal length range equivalent to 36mm to 79mm in the 35mm film format, perfect for portraiture and snapshots.

Image by Dpreview

FUJIFILM ANNOUNCES NEW RANGEFINDER-STYLE MEDIUM FORMAT GFX MIRRORLESS CAMERA

FUJIFILM GFX 50R features large 51.4MP image sensor in compact and lightweight body reminiscent of renowned medium format film cameras; first in the GFX system to feature Bluetooth® compatibility

Valhalla, N.Y., September 25, 2018 FUJIFILM North America Corporation today announced the new FUJIFILM GFX 50R rangefinder-style medium format mirrorless digital camera. Featuring a large 51.4MP G Format CMOS image sensor and X-Processor Pro image processing engine, the GFX 50R delivers superior image quality in a compact and lightweight body reminiscent of their renowned medium format film cameras widely used in street and documentary photography. The GFX 50R is equipped with a 0.77×3.69M-dot organic “OLED” electronic viewfinder for accurate focusing and framing images. Weighing approximately 145g less than the GFX 50S, this camera offers intuitive handling in a rugged, weather-sealed body to meet the varying needs of photographers.

“We are very excited to further expand the GFX system with the introduction of a rangefinder-style medium format camera,” says Yuji Igarashi, General Manager of the Electronic Imaging Division and Optical Devices Division of FUJIFILM North America Corporation. “The GFX 50R is a lighter and more compact model within the medium format mirrorless system, perfect for professional photographers who specialize in street, documentary or portrait photography.”

Equipped with 51.4MP Medium Format CMOS Sensor and X-Processor Pro

The GFX 50R features the FUJIFILM G Format 43.8 x 32.9mm sensor with a 51.4MP resolution and high-performance X-Processor Pro image processing engine to provide outstanding color and tone reproduction. Supporting FUJIFILM renowned Film Simulation modes, the camera allows photographers to opt for the tonality of photographic films such as Velvia, PROVIA and ACROS, used for many years in medium format film cameras by professional and enthusiast photographers alike. The micro lenses on the sensor in the new GFX 50R have been designed to optimize light gathering performance and image resolution to deliver images that precisely reproduce the subject’s texture, three-dimensional feel and even the atmosphere of each scene.

Intuitive Handling and Rugged Body to Meet Photographer Needs

Featuring a robust magnesium alloy body, the GFX 50R is weather-sealed in 64 places, designed to be weather- and dust-resistant, and capable of operating in temperatures as low as 14 degrees Fahrenheit \ -10 degrees Celsius. The GFX 50R is also built for intuitive operation. Equipped with a Focus Lever to allow quick focal point adjustment, the GFX 50R eliminates selector buttons to provide extra space for comfortably holding the camera. The top of the body sports two dials – for shutter speed and exposure compensation – constructed of milled aluminum to give the camera professional durability and feel.

Compact and Lightweight Rangefinder-Style Medium Format Mirrorless Digital Camera

The GFX 50R camera weighs 775g with built-in EVF, approximately 145g lighter than the GFX 50S, and the body is just 66.4mm thick, 25.0mm thinner than the GFX 50S. The rangefinder style design allows photographers to keep one eye on the subject while looking through the viewfinder with the other eye, enabling users to check the scene around the subject matter to ensure optimal capture.

First Bluetooth® Compatible Camera in the GFX System for Enhanced Connectivity

Providing photographers with enhanced connectivity, the GFX 50R is the first model in the GFX system to feature Bluetooth® low energy wireless communication. This feature offers the ability to pair the camera with a smartphone or tablet for easy transfer of pictures via the free FUJIFILM Camera Remote application.

Extensive Lineup of Lenses and Compatibility with Capture One and Additional Software

Currently, the GFX system offers a lineup of seven FUJINON GF Lenses for G Mount, covering focal lengths from 23mm (equivalent to 18mm in the 35mm film format) to 250mm (equivalent to 198mm in the 35mm film format). All GF lenses are capable of resolving up to 100MP, and are designed to be dust- and weather- resistant, built to withstand temperatures as low as 14 degrees Fahrenheit \ -10 degrees Celsius allowing photographers to take them outdoors with confidence in challenging weather conditions.

To enhance operability for professional photographers, the GFX system is compatible with a variety of software, including “Capture One Pro (FUJIFILM),” announced at Photokina, to provide added options in commercial and fashion photography studio sessions. In addition, the GFX system supports tethering software “HS-V5 for Windows” and “Tether Shooting Plug-in PRO for Adobe® Photoshop®,” to enable professional photographers to incorporate the GFX system into their regular workflow.

FUJIFILM GFX 50R Key Features:

  • 4MP Medium Format 43.8 x 32.9mm sensor for superior sharpness and image quality for all photographers
  • FUJIFILM G Mount with short flange back distance of just 26.7mm
  • X-Processor Pro imaging processor
  • Weather- and dust- resistant; operation to as low as 14 degrees Fahrenheit \ -10 degrees Celsius
  • File formats include three different JPEG settings (SUPER FINE, FINE, NORMAL), as well as two different RAW settings (uncompressed, compressed). TIFF output is also possible with in-camera RAW development
  • Full HD for Movie Mode: 1920×1080 29.97p/25p/24p/23.98p 36Mbps, in Film Simulation modes
  • Lightweight body weighs approximately 27.3oz. / 775g
  • LCD Monitor
    • 2 inch, aspect ratio 4:3, approx. 2,360K-dots; tilt-type (two direction), touch screen color LCD monitor (approx. 100% coverage)
  • Uses SD Cards (UHS-II recommended)
    • Equipped with dual slots
  • Uses NP-T125 high capacity battery for approximately 400 photos (with Auto Power Save ON)
  • All FUJINON GF Lenses are dust- and weather-resistant, built to withstand operation at temperatures as low as 14 degrees Fahrenheit \ -10 degrees Celsius allowing photographers to take them outdoors with confidence in challenging weather conditions.
  • Bluetooth® Ver. 4.0 low energy technology
  • Accessories included:
    • Li-ion battery NP-T125
    • Battery charger BC-T125
    • Plug adapter
    • Body cap
    • Strap clip
    • Protective cover
    • Clip attaching tool
    • Shoulder strap
    • Cable protector
    • Hot shoe cover
    • Sync terminal cover
    • Owner’s manual

Availability and Pricing

The new FUJIFILM GFX 50R will be available late November 2018 in the U.S. and Canada for USD $4,499.95.

Fujifilm unveils GFX 100Megapixels Concept

-Concept for a new flagship model capable of producing world-leading image quality with the world’s highest* 102 million pixels image sensor
-A new GFX Series medium format mirrorless digital camera incorporating large sensor approximately 1.7 times the size of full-size 35mm image sensor
-Fully satisfies a diverse range of customer needs with high functionality including high-speed/high-precision autofocus, built-in image stabilization features, and 4K video shooting capability

September 25, 2018

FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the GFX 100Megapixels Concept, the concept of flagship model currently under development as a new addition to the GFX Series – a medium format mirrorless digital camera series incorporating a large sensor approximately 1.7 times the size of a full-size 35mm image sensor** (43.8mm x 32.9mm.)

[GFX 100Megapixels Concept] The concept is to create Fujifilm’s flagship model with highest performance and innovative features fully capable of meeting the diverse needs of professional and high amateur photographers. It incorporates the world’s highest* 102 million pixels image sensor which is larger than 35mm full size sensor, realizing world-leading image quality with Fujifilm’s proprietary color reproduction technology accumulated over many years and ground-breaking mobility.

<Main features of flagship GFX 100Megapixels Concept model>
(1) Achieves world-leading image quality and superior mobility by incorporating the Fujifilm G Format Image Sensor with the world’s highest* 102 million pixels

  • It incorporates the newly developed Fujifilm G Format image sensor with the world’s highest* 102 million pixels. Together with the high-speed image processing engine X-Processor 4, the FUJINON GF Lens which provides ultra-high image resolution, and Fujifilm’s proprietary color reproduction technology accumulated over more than 80 years, the camera produces world-leading image quality, with precise and faithful reproduction down to the finest details.
  • It is the first medium format mirrorless digital camera in the world*** to incorporate phase detection pixels throughout the entire sensor (coverage ratio of 100%,) allowing for high-speed/high-precision autofocus wherever in the frame subject is located. This mechanism makes it possible to use autofocus to track moving objects, which was difficult with the traditional system of contrast autofocus, resulting in more precise continuous autofocus and performance capability that exceeds conventional expectations for medium format digital cameras.

(2) Expanding the scope of ultra-high resolution photography through the world’s first-ever built-in image stabilization technology to be incorporated into a medium format digital camera

  • Fujifilm has developed a new built-in image stabilization system, the first such system in the world to be incorporated into medium format digital cameras***. As the new image stabilization works with all varieties of interchangeable lenses, it expands the scope of hand-held ultra-high resolution photography with the 102 million pixel sensor.

(3) Meeting the need for high-quality video production with the world’s first*4 medium format mirrorless digital camera equipped for shooting 4K videos

  • The combination of the newly developed image sensor with high-speed readout capability and the X-Processor 4 high-speed image processing engine provides a world’s first*4 capability for shooting 4K videos (4K 30p 10bit)*5 with a medium format mirrorless digital camera.
  • A medium format sensor, larger than the sensors generally used in high-end cinema cameras, creates greater depth of field for shallow-field subjects, improves reproducibility across a wide range of color tones, and provides superior sensitivity. It gives photographers the ability to easily shoot high-quality movies which capture rich textures and depth as well as a sense of atmosphere present in a scene.

(4) Light, robust vertical grip and integrated magnesium alloy body provides superior utility

  • Although the camera incorporates a large image sensor, it is the same size and weight as a high-end digital single lens reflex camera equipped with a 35mm full size image sensor.

It is the first camera in the GFX Series to have a vertically-position grip and an integrated magnesium alloy body, a design which makes the camera extremely robust, while also achieving good holding stability when attaching or removing large interchangeable lenses.

  • * As of September 25, 2018. For commercially available mirrorless digital cameras.
  • ** 36mm x 24mm size image sensor
  • *** As of September 25, 2018
  • *4 For mirrorless digital cameras with image sensors of 43.8mm x 32.9mm or larger. Data surveyed by Fujifilm as of September 25, 2018.
  • *5 It can shoot smooth footage in 4K-quality at 30 frames per second. It is also possible to record a rich range of 10 bit color information. (10 bit is a of color information unit).

Official: Panasonic S1R and S1 announced

via L-rumors.com:

Press text:

Panasonic Develops Two Models of Its First Full-Frame Mirrorless Camera

Cologne, Germany (September 25, 2018) – Panasonic Corporation has developed two models of its first Digital Single Lens Mirrorless camera with a 35 mm full-frame image sensor, the LUMIX S1R and the S1. These models are equipped with the world’s first*1 4K 60p video recording function and the Dual I.S. image stabilization system. As part of the LUMIX S series, Panasonic aims to release them on the global market early 2019.

For 100 years since its founding, Panasonic has strived to help realize better lives for customers around the world by responding to their needs. Working on the concept of creating a new culture of photography for a digital age with digital cameras, in 2008 Panasonic released the LUMIX G1, the world’s first*2 Digital Single Lens Mirrorless camera. Over the ten years since then, Panasonic has continued to lead the industry with product innovations, such as the world’s first*3 camera supporting 4K video recording, and cameras equipped with the Dual I.S. (Image Stabilization) system, combining stabilization both inside the camera unit and the lens.

In recent years, telecommunications lines have increased in speed while social media video-sharing has gained popularity and as a result, more and more people are enjoying a hybrid of photos and videos, widening the range of expression in content production. This new field prompted the need for a new type of camera that goes beyond the boundaries of traditional photos and videos.

With this in mind, Panasonic adopted the concept, ‘Fuel the Photographers’ Creative Vision’ to develop a Digital Single Lens Mirrorless camera with a strong focus on the expressive capabilities for both photos and videos. The company will bring these cameras to market as part of the LUMIX S series, striving to provide “specialized value” to customers desiring higher expressiveness. The cameras are user-friendly and offer a robust assortment of essential tools for professional photography and videography, as well as incorporate an entire array of Panasonic technology refined over a century. The latest innovations in Lumix S series also build on Panasonic’s ten years’ experience developing Digital Single Lens Mirrorless cameras, including digital technology such as image or signal processing, plus optical and heat dispersion technology and more. The combination of these capabilities will provide customers with new value for photography and videography.

The key features of the newly developed cameras, the LUMIX S1R and the S1, are as follows.

  1. Capabilities with high definition and high level of expression achieved with the newly-developed 35 mm full-frame image sensor and image processing engine.

(Effective pixels: approximately 47M for the S1R and 24M for the S1)

  1. World’s first*1 support for 4K 60p video recording in a full-frame Digital Single Lens Mirrorless camera.
  2. World’s first*1 full-frame camera equipped with Dual I.S. (Image Stabilization), enabling handheld shots for dark or distant scenes that would previously have required a tripod or other equipment.
  3. A double slot for XQD memory cards and SD memory cards, the first for Panasonic; and a rugged triaxial tilt LCD, emphasizing ease of use and supporting professional photography and videography.
  4. Leica Camera’s L-Mount, making it possible to use interchangeable lenses that meet the L-Mount specifications of the partners*4 Leica Camera and Sigma. Expressiveness is further enhanced by increasing options for interchangeable lenses.

Panasonic will also expand its lineup of LUMIX S series compatible lenses, developing more than ten by 2020, including a 50 mm/F1.4 fixed-focus lens, 24-105 mm standard zoom lens, and 70-200 mm telephoto zoom lens.

For the LUMIX G series of Micro Four Thirds Digital Single Lens Mirrorless cameras, Panasonic has started developing a LEICA DG VARIO-SUMMILUX 10-25 mm F1.7 lens that will achieve the world’s first*5 zoom with maximum aperture of F1.7 for the entire range.

In addition, Panasonic has announced the launch of LUMIX PRO, a service and support program for its LUMIX professionals. This program has been designed to ensure that professionals can receive service and repair benefits globally. Stay tuned for additional details on the October launch for the US market.

The LUMIX GH5, G9, and GH5S high-end Digital Single Lens Mirrorless cameras that Panasonic released since 2017 have already gained a solid reputation among professionals and high-level amateurs across the world for the quality of their pictures and ability to capture the vitality and beauty of life. This success is owed to Panasonic’s world-first*6 support for 4K 60p/50p video recording, and the world’s fastest autofocus*7 function using the company’s proprietary DFD (Depth From Defocus) technology. Panasonic will continue to provide new value to customers through the unique features of the compact, yet high-definition, LUMIX G series, while also reaching the professional market through the introduction of the full-frame LUMIX S series and the greater reach of the company’s support system. Through these measures, Panasonic will help to create a new culture of photography and videography.

Prototypes of the new cameras and lenses introduced above will be exhibited at Photokina 2018.*8

Notes:

*1. World’s first support for 4K 60p/50p video recording in a full-frame Digital Single Lens Mirrorless camera. Regarding the inclusion of the Dual I.S. image stabilization system, this is for a full-frame Digital Interchangeable Lens System Camera. As of September 25, 2018 when announced in Germany, according to Panasonic data.

*2. For a Digital Interchangeable Lens System Camera. As of September 12, 2008, according to Panasonic data.

*3. The GH4 Digital Single Lens Mirrorless camera capable of 4K video (as a Digital Single Lens Mirrorless camera, as of February 7, 2014), and the GX8 Digital Single Lens Mirrorless camera with Dual I.S. onboard (as a Digital Interchangeable Lens System Camera, as of July 16, 2015), according to Panasonic data.

*4. “The L-Mount Alliance: a strategic cooperation between Leica Camera, Panasonic and Sigma”(announced on September 25, 2018 in Germany)

*5. For an interchangeable lens for use with a Digital Interchangeable Lens System Camera. As of September 25, 2018 when announced in Germany, according to Panasonic data.

*6. As a Digital Single Lens Mirrorless camera. As of January 4, 2017, according to Panasonic data.

*7. For a Digital Interchangeable Lens System Camera. As of November 8, 2017, according to Panasonic data.

*8. Photokina is a leading exhibition for the photographic and imaging industries (to be held through September 26 to September 29 in 2018, at the Koelnmesse in Cologne, Germany).