From Zero to Hero: Sony will announce a new High End APS-C E-mount camera soon!

From a pure marketing point of view Sony got heavily beaten at Photokina by the L-mount alliance announcement, the Canon EOS-R and Nikon Z. Sony missed to bring any kind of possible new “mass distraction weaponry” and left the conference room with a general hint about 12 future E-mount lenses.

But they seem to find their way back to the headlines with this: SAR reports that they will soon announce a new kind of High End APS-C camera with EVF in the middle just like the Fuji X-t3 and Panasonic GH5. This will be the new jewel on Sony’s APS-C crown and bring Sony A9 alike features for the masses. New lenses will be announced too (no specs yet).

And if Full Frame is your thing the next camera should be the A7sIII which will be announced sometimes in early 2019.

Canon EOS R vs Sony a7 III Review by Tony Northrup

Tony:

We review the Sony a7 III vs the Canon EOS R. We discuss the design differences, the controls (buttons, dials), card slots (1 vs 2), battery life (and USB charging), native lenses, adapted Canon EF lenses, image quality (including dynamic range and banding), lens and sensor image stabilization, autofocus for stills and video, EYE AF, silent shooting, frames per second, and video quality. Finally I recommend one camera over the other for casual shooters, sports shooters, photographers who own lots of Canon lenses, wedding photographers, vloggers, and videographers.

 

Panasonic says L-mount alliance formed just a couple of months ago and Olympus didn’t want to be part of it

Well Panasonic manager Yosuke Yamane just spilled out some beans at an interview with Lesnumeriques:

  • Eight years ago Panasonic had the idea to go Full Frame but at the time there were technical and commercial challenges
  • Two years ago they started to look for an alliance around a Full Frame platform. At the beginning of 2018 they approached Leica and Sigma.
  • Why is Olympus not on board with this? Yosuke said “we do not really have the same vision. Our directions are different now, on this format“
  • The new AI autofocus system works on the question of “where to focus”. For example we use deep learning to track flying birds or human eyes
  • Panasonic has abandoned the smart phone project and there will be no follow-up of the CM1 (here on Amazon).
  • Panasonic does not think the smart phone market is a threat for MFT

Will Olympus regret this decision???

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You can join the new L Full Frame Facebook group if you plan to buy this camera. There you can discuss all features and tests once it’s released!

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The next Zenit M lenses will be the 50mm f/1.0 and 21mm f/2.8

DC.watch reports that Zenit will release two more M-mount lenses

Zenitar 50mm f/1 (a future lens, hinted at but without any mock-up or prototype being showcased)
Zenitar 21mm f/2.8, a prototype of which was showcased.

They give a few specifications of this Zenitar 21mm f/2.8 :
  • Lightweight and compact
  • Minimum focusing distance: 50cm
  • Available in 2019
  • Price around €800

Thanks Mistral!