Sony’s last camera announcement happened 11 months ago with the A7III launch. This is AGES for a company like Sony that used to unveil a plethora of new cameras every year. I guess the A7III success did delay the launch of other models. And maybe they wanted to check out the new Canon and Nikon FF mirrorless cameras to see what they will fight against in the near future.

Anyway, we are finally there and tomorrow Sony is rumored to launch a new APS-C “medium-level” camera. Not the A7sIII and not the A7000 we were waiting for but at least finally something more affordable for the masses :)

UPDATE: these are the Sony A6400 specs:

Sony A6400 recap (ILCE6400):
– Sony A6400 will be announced on Jan 15 between 4-5pm London time.
– It’s going to become the new mid-level camera replacing both the A5100 and entry level A6xxx cameras
– It has a classic A6xxx design but it has the A5100 selfie screen (SAR note: That’s why for a short moment I thought this was an A5xxx camera…but it’s not).
– new APS-C sensor
– Made for vloggers
– 4K30p (it has NOT 4k60p)
– No Z-battery and no dual SD card slot
– But has some new “exciting” features

Personal view interviewed Sharp and got some additional info:

1) The final camera might habe 8k60p
2) The sensor has been designed by Sharp
3) Final price might be around $3,000

43rumors leaked new images of the E-M1X. But what’s not so good news the previously rumored price tag of $3,000 got confirmed. This will be by far the most expensive MFT camera on the market. This is a price in the realm of top mirroless cameras like the Nikon Z7 and Sony A7rIII. It’s also close to the (now expired) holiday price of the Sony A9 which was $3500.

I have no idea if at that price Olympus will sell any meaningful numbers of this camera. Still, we have to wait and see some real testing to see if indeed the E-M1X has some impressive features that can justify the price.

Courtesy of gao3366

Fujirumors spotted this first image of the back of the $10,000 Fuji GFX100 medium format camera. The camera has 2 joysticks, no D-Pad and a 3-way tilt screen. But this is a prototype and things migh change til the official release in mid 2019.

Fujirumors also reports the 16mm f/2.8 XF lens is scheduled for release in early 2019…which means soon :)

Fuji officially registered the new X-T30 camera at Launchstudio.bluetooth.com. This means we should expect this camera to be announced within a couple of months.

via Nokishita and Fujirumors.