Panasonic manager confesses: Compact fixed lens camera business is “going down”

Say goodby to the LX100 line :(

In an interview released by Imaging Resource Panasonic admitted the fixed lens camera business is no more:

“this category is affected by the smartphone’s expansion. But still, there are people who continue to use this model. But we have to admit that this category will be going down. And so as a camera business, we have to decide the priority of the development resources, which category is the most important. We have to study for the future.”

They also said this about their system cameras:

  1. Micro Four Thirds will focus on hybrid shooters and telephoto segment
  2. They want L-mount to become the main platform for video shooters (and dethrone PL-mount)

It ain’t going to be easy. Canon and Sony are pushing hard in the video orld too!

JIP may kill the entry level mIcro Four Thirds products line in favour of high end OMD and PEN

43rumors got the following info from an Olympus source:

I have recently been told by a Olympus representative that JIP is most likely to continue developing the PRO segment of their MFT system, and possibly there will be a re-branding without the Olympus name. It is also likely that they will discontinue the volume cameras, such as the E-PL series. Non of this is officially confirmed, but it is said that they are working on a press release that will be released within approximately one month from today.

to me it makes sense to focus on high end only. There is no way to make money with uninteresting $500 PEN cameras.