Sony has just announced the new Sony A7c. It’s basically a Sony A7III with a flippy screen and $200 discount. Not enough to make me excited about this. If the camera would have been priced at $1399 this would have been a killer!

The only review to watch is the one from Gerals Undone I posted at the bottom:

Preorders:
In the USA at BHphoto, Adorama, Amazon, (preorders open at 10am NYC time)
In Europe at Fotokoch.
Sony HVL-F28RM External Flash at BHphoto.

CineD interviewed Katsuyuki Nagai-san from Canon. I am only posting the one part when Canon answers to the EOS-R5 “fake” overheating limitation accusation:

Johnnie – CineD: To some people, it seemed as if Canon was trying to protect their professional EOS camera line by restricting recording times. That might have caused some trust issues between potential customers and the company. Is there anything you would like to highlight in order to reassure people that whatever was done, was not intentional but to technically protect the camera?

Katsuyuki Nagai-san – Canon: This is an accusation we’ve seen before which belongs on the conspiracy theory pile. It is simply not a sensible business idea as users are more likely to switch to competitor systems than buy a much more expensive camera to get a certain feature.

There are factors that govern what a camera can and cannot do, the primary of which is the components used based on the cost of the camera. Making a camera that can do everything would require higher resolution viewfinders, bigger buffers, faster processors to handle the data, faster card buses to write to cards etc, all components which typically cost more.

It is important that we evaluate the primary customer for each product and decide what features would be required by that typical user. We do not ‘cripple’ our cameras, our aim is always to focus the product better to the typical user.

I usually don’t believe in any conspiracy theories. But in that case I am not 100% convinced about Canon’s answer…

JIP director Shinichi Inagaki has been interviewed by Toyokeizai. He laid out the strategy he has in mind with the Olympus digital camera business

JIP will not sell :
They said there have been no cases of bankruptcy in their past 30 investments. They are confident they can regenerate the business and definitely do NOT plan to sell the business to the best bidders. The hope is to achieve a profitability in the first year. After that, instead of selling it to external companies, they will search for a way to revive it under JIP company.
This self-confidence is underpinned by the success of the PC “VAIO” business. It returned to profitability in the fiscal year ended May 2016, and has continued to increase profits every fiscal year. EMS (manufacturing outsourcing) business for robots has also started, and the core of the business is increasing.

JIP will maintain Olympus brand and not withdraw from overseas markets:
The Olympus brand will be maintained for the time being, and the maintenance of the sold products will be continued. Unlike the “VAIO”, there is no plan to ​​withdraw from the overseas market, and they will continue to sell overseas such as in Europe, which is their “main market”.  They also plan to keep using the new fab in Vietnam.

JIP plan to regenerate the MFT business:
Key to success is “focusing on unique features and technologies. They plan to shift from consumer-oriented market to the business-oriented market where “its features can be maximized”. JIP also plans to focus on the “video business” which so far Olympus hasn’t really focused on: “we are considering various markets such as consumer products specialized for video and business such as surveillance cameras”

The issue with human resources:
It has not been decided whether all human resources in the video business will move to the new company. JIP is negotiating with Olympus to acquire talent along with acquisition

My guts tell me this aint’ goign to work out well for MFT customers :(

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via Digicameinfo