Yodobashi shared the list of best selling cameras and lenses in 2025 (in terms of quantity)

The 20 best selling cameras of 2025:

1. Fujifilm X100VI
2. Canon PowerShot SX740 HS
3. Panasonic LUMIX TZ99
4. Ricoh GR IV
5. Fujifilm X Half
6. Sony VLOGCAM ZV-1 II
7. Ricoh GR IIIx
8. OM SYSTEM Tough TG-7
9. Sony VLOGCAM ZV-1 II Shooting Grip Kit
10. Kodak PIXPRO C1
11. Fujifilm GFX100RF
12. Canon IXY 650
13. Sony Cyber-shot RX1R III
14. Leica D-LUX8
15. Canon PowerShot G7 X Mark III
16. Canon PowerShot V1
17. Nikon COOLPIX P950
18. Leica Q3
19. Nikon COOLPIX P1100
20. Sony Cyber-shot RX100 VII

Curiosities:

• Only two cameras on this list are mirrorless and both are from Sony (ZV-1 II and the kit version). Obviously Full Frame camera are usually way more expensive and cannot compete in terms of pure quantity.
• High-end compact cameras like the GFX100RF, Sony RX1R III, and Leica Q3 sold surprisingly well.

The 20 best selling lenses of 2025:

1. Sony FE 24-70mm F2.8 GM II
2. Nikon NIKKOR Z 24-120mm f/4 S
3. Sony FE 70-200mm F2.8 GM OSS II
4. Canon RF100-500mm F4.5-7.1 L IS USM
5. Canon RF100-400mm F5.6-8 IS USM
6. Tamron 28-200mm F/2.8-5.6 Di III RXD (E-mount)
7. Canon RF70-200mm F2.8 L IS USM Z
8. Canon RF70-200mm F2.8 L IS USM
9. Canon RF24-70mm F2.8 L IS USM
10. Nikon NIKKOR Z 180-600mm f/5.6-6.3 VR
11. Hasselblad XCD 2.8-4/35-100E
12. Nikon NIKKOR Z 28-400mm f/4-8 VR
13. Nikon NIKKOR Z 70-200mm f/2.8 VR S
14. Sigma 28-70mm F2.8 DG DN | Contemporary (E-mount)
15. Nikon NIKKOR Z 24-70mm f/2.8 S II
16. Canon RF 200-800mm F6.3-9 IS USM
17. Sigma 16-300mm F3.5-6.7 DC OS | Contemporary (RF-mount)
18. Canon RF 24-105mm F4 L IS USM
19. Tamron 28-75mm F/2.8 Di III VXD G2 (E-mount)
20. Sigma 24-70mm F2.8 DG DN II | Art (E-mount)

Curiosities:

• It’s all zooms on this list!
• 7 of the 10 lenses are from Canon

The Japanese organization BCN recorded about half of the actual sales figures on the Japanese market. And in 2025, Sony managed to maintain its leading position despite declining market share. Canon is now close behind!

Summary via DClife:

Digital mirrorless camera

1. Sony: 29.9% *3rd consecutive year, 6th time
2. Canon: 27.4%
3. Nikon … 15.1%

Sony and Canon are engaged in a fierce battle for market share in the mirrorless camera market. They have an even sales volume share, with Nikon trailing behind. Incidentally, Nikon has been in third place for two consecutive years. Since it’s based on sales volume, it seems that manufacturers with a lineup of cameras that sell in large quantities are strong. It seems that manufacturers who prioritize brand power, limit production numbers, and operate a scarcity business are not ranked highly.

Digital camera SLR

1. Canon: 44.3% *18th consecutive year, 20th time
2. Nikon… 38%
3. Ricoh Imaging (PENTAX) … 17.7%

Although the mainstream camera market is shifting from digital SLR to mirrorless cameras, Canon remains strong in the digital SLR market. This marks the 20th time that Canon has won the award, and the 18th year in a row.

Digital camera with integrated lens (compact)

1. Kodak: 24% *First time winner
2. Fujifilm: 13.9%
3. Kenko Tokina… 13.3%

Kodak has finally won its first award. Kodak offers a wide range of affordable compact digital cameras. In terms of value, Fujifilm is probably at the top, thanks to the success of the X100 series and the Instax (hybrid instant camera).

digital video camera

1. DJI: 64.7% *2nd consecutive year, 2nd time
2. Panasonic: 18.9%
3. Sony: 11.1%

DJI has won the award for the second year in a row, with an overwhelming market share of 64.7%. The driving force behind this win seems to be the Osmo Pocket series, and personally I think the Osmo Pocket series should be included in the action camera category. What do you think?

Action camera

1. DJI: 40.1% *First time winner
2. Arashi Vision … 37.9%
3. GoPro … 18.9%

DJI’s first win in the Action Camera category shows its momentum. GoPro has finally dropped out, dropping to third place. Chinese manufacturers like DJI and Insta360 are aggressively launching new products and improving specs, overshadowing GoPro. GoPro’s market share fell from 34.3% to 18.9%.

Interchangeable lenses

1. Tamron… 23% *2nd consecutive year, 2nd time
2. Sigma: 17.8%
3. Sony: 13.1%

Tamron won the interchangeable lens category for the second year in a row. Sigma’s supply system has been a bit unstable in recent years. Tamron lenses have a wide range of relatively inexpensive lenses, and they are also a third-party lens manufacturer whose high-magnification zoom lenses have long been popular. Sony ranked third among original lens manufacturers.

Nikon has filed a lawsuit against Viltrox in China. The exact details of the dispute have not been disclosed, but court proceedings are scheduled to begin in March.

UPDATE:

According to information from multiple sources, the Nikon litigation regarding the patent issue primarily targets the Viltrox teleconverterZ-mount adapter.

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via Asobinet

Tony writes:

2025 is officially over, and it’s time for “The Judge” to hand out the final report cards. I’m looking back at every major camera and lens manufacturer’s performance this year to determine who innovated, who stagnated, and who failed completely.

We saw huge shake-ups this year—from political bans affecting DJI to Sigma doing the unthinkable with camera design. I also reveal my controversial pick for “Camera of the Year” (Hint: It’s not a full-frame mirrorless) and explain why the iPhone 17 Pro finally earns a spot at the grown-ups’ table.

You can now preorder the new Ricoh Gr IV Monochrome at BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton.

The large Japanese store Yodobashi shared the best seller list of the second half of December:

Best selling cameras:

1. Sony α7 V Body
2. Fujifilm X-T30 III XC13-33mm Lens Kit
3. Sony α7C II Zoom Lens Kit
4. Canon EOS R5 Mark II Body
5. Sony α7C II Body
6. Canon EOS R6 Mark III Body
7. Nikon Z5II Body
8. Hasselblad X2D II 100C Body
9. Fujifilm X-M5 XC15-45mm Lens Kit
10. Canon EOS R50 Double Zoom Kit

Best selling lenses:

1. Sony FE 24-70mm F2.8 GM II
2. Canon RF100-500mm F4.5-7.1 L IS USM
3. Sigma 20-200mm F3.5-6.3 DG | Contemporary (E-mount)
4. Nikon NIKKOR Z 24-120mm f/4 S
5. Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (E-mount)
6. Sony FE 70-200mm F2.8 GM OSS II
7. Hasselblad XCD 2.8-4/35-100E
8. Canon RF45mm F1.2 STM
9. Nikon NIKKOR Z 24-70mm f/2.8 S II
10. Leica APO-Summicron-M f/2/35mm ASPH.

Brightin Star is teasing the launch of a new 50mm f/1,05 Full Frame manual focusing lens. Sounds like a clone of the couple of years old (and now discontinued) 7Artisans 50mm f/1.05 lens. No idea yet about pricing but the lens should be announced within days and be available in E/Z/RF/L mount versions