Small rumors roundup: PEN-FII, Fuji lens, GFX100s, A7rV
DClife hopes JIP will launch the new E-M1IV and PEN-FII at the CP+ show to demonstrate their seriousness (43rumors).
A7RV – safe predictions by Semorg (SonyAlphaRumors)
Fujifilm GFX100S will be a Bit Smaller than Fujifilm GFX50S (Fujirumors).
Fujinon XF27mm f/2.8 MKII will be Weather Sealed and Have Aperture Ring (Fujirumors).
The Canon EOS M System Is Going To Die. Is It Really? (CanonWatch).
Sigma CEO promises the launch of “several innovative new products in 2021”
In a bold statement Mr. Kazuto Yamaki promised the launch of several innovative products in 2021. I hope that with that he means we will finally get that Full Frame Foveon camera!
List of all photo/video shows in 2021

Here are all 2021 events:
CES: January
11-14 CES (Consumer Electronics Show).This year’s event will be held online
CP +: CP +,
Will be held from February 25th to February 28th in Yokohama.
The Photography Show / The Video Show:
A photo and video event for beginners and professionals in the UK from March 6th to March 7th . This year as a virtual festival only. Canon, Olympus, and Fujifilm are also listed as event sponsors.
CHINA P & E Is
it’s like CP + in China. It was scheduled to be held in April last year, but looking at the official website, it has been postponed to the spring of 2021, and it seems that the date has not been decided yet at this time.
PHOTONEXT:
Photographers & Photo Business Fair to be held at Pacifico Yokohama from June 15th to June 16th .
WPPI: August 15-19 This
event focuses on weddings and portrait photography, which is normally held around the end of February at the same time as CP +, but this year it has been postponed to August.
BIRTV: August 18-22 * Conference 18-21 / Trade Fair 19-22 22
Broadcast equipment exhibition to be held in Beijing ,It seems that it is scheduled to be held locally so far, but details have not been posted yet.
IFA:
Consumer Electronics Show in Berlin , September 3-7 .
IBC:
Europe’s largest broadcasting equipment exhibition to be held in Amsterdam , the Netherlands , September 10-13 . We can expect the announcement of professional equipment such as camcorders and cine lenses, but since “Cine Gear Expo” and “NAB” will be held in the fall this year, big video events are concentrated in the fall. The safety and health guidelines will be updated in March and May.
Cine Gear Expo: September 23-26,
a completely cinema-friendly event at Paramount Studios in Hollywood. It is usually held in May, but this year it is held in September.
NAB: October 10th to 13th * The exhibition will start on the 9th. The
NAB Show is said to be the world’s largest broadcasting equipment exhibition, and it is an event for professionals rather than consumers. NAB is usually held from the end of March to the beginning of April, but this year it will be held in October.
PhotoPlus
There is no information about the 2021 event at this time.
SALON de la PHOTO
There is no information about the 2021 event at this time either.
Inter BEE: A
comprehensive media and entertainment exhibition to be held in Japan from November 17th to 19th .
via DClife
New Fujifilm GFX100S will cost $5,999. Announcement on Jan 27?
Fujirumors reports the new GFX100S will cost $5,999. Full info so far:
102 Megapixel BSI sensor
phase detection
IBIS
$5,999
Announcement Jan 27?
this is getting closer to Full Frame price territory…do you think it will be enough to compete against the Canon EOS-R5 and Sony A7rIV?
It’s done: Olympus Completes Transfer of Imaging Business
This is the official press text:
Olympus Completes Transfer of Imaging Business
Tokyo, January 4, 2021 – Olympus Corporation (“Olympus”) concluded the transfer of its Imaging business to Japan Industrial Partners Inc. (“JIP”) on January 1, 2021. The final transfer was based on the definitive agreement both parties signed on September 30, 2020, which included details of the arrangement. With completion of the transfer, OM Digital Solutions Corporation takes over the Imaging business from Olympus.
Heads of sales and marketing and R&D for imaging products will be relocated to the headquarters of OM Digital Solutions Corporation. Production will continue at the facility in Dong Nai province, Vietnam, where imaging products have been manufactured since 2008. OM Digital Solutions Corporation will continue to provide customer support for the imaging products which have been manufactured and sold by Olympus.
”OM Digital Solutions Corporation will develop and introduce unique products to create new value while continuing to provide high-quality, highly reliable products, including the Zuiko and OM brands, which are grounded in optics and digital imaging technologies cultivated by Olympus over many years as well as IC recorder that combines advanced digital voice and sound recording technology with comfortable operability,” said Shigemi Sugimoto, Representative Director and President of OM Digital Solutions Corporation and former Imaging Division Head of Olympus..
“The Imaging business has been at the heart of Olympus since the launch of our first camera, the Semi-Olympus I in 1936, so I am delighted that it will continue to develop and thrive under OM Digital Solutions Corporation,” added Yasuo Takeuchi, President and CEO of Olympus Corporation. “Following the transfer of the Imaging business, Olympus will concentrate on Medical and Scientific Solutions, in our ongoing efforts to become a global medtech company which offers products and services to make people’s lives healthier, safer and more fulfilling.”
Information on OM Digital Solutions Corporation:
- Company name: OM Digital Solutions Corporation
- Location of headquarters: 49-3, Takakura-cho, Hachioji, Tokyo
- Website: https://om-digitalsolutions.com/ (available from January 5)
- Representative Director: Shigemi Sugimoto (Representative Director and President)
- Business operations: Operations involving the manufacture and sale of digital cameras (primarily mirrorless interchangeable lens cameras), interchangeable lenses, and audio products including IC recorders
- Capital: Around 37 billion yen (As of Jan 1, 2021)
- Number of employees: around 2,000 globally
NiSi plans to launch a couple of lenses for various mirrorless systems!

We will soon have a new lens player in the mirrorless world. NiSi is rumored to launch multiple lenses for various mounts. And we have leaked images of two of those lenses for Sony E and Fuji X mount:

There is yet no info about exact specs. It will be hard for them to find a niche in this crowded segment.