DJI announces a “mysterious” new product launch! Is it the new full-frame mirrorless camera?

I am not sure if DJI is just playing with my emotions here: On the official DJI support channel has posted this cryptic message when a follower named Bald asked:

Do you think the mirrorless dji is coming in 2025?
DJI Support answered:
Hi there, thank you so much for your attention. Please stay tuned with us as our mysterious new product will be launched soon. For more details, you will find out on the launch date.
This is such strange news because it’s unusual for the DJI support channel to do a teaser! So either they are fooling us with a teaser or this is the first time DJI confirms that a mirrorless camera is coming soon? As a skeptic, I’m still leaning towards this being some sort of mistake or hoax. But as a rumor administrator, I have to report that DJI has made this news official, and you can make up your own mind about the significance of this news.
But if DJI really launches a more “classic” mirrorless camera, I expect this to completely change the market. My best bet would be a camera with a Sony full-frame sensor, L-mount (Dji is part of the alliance) and a new, intuitive menu design. I’m not sure what the DJI camera design would look like, but I’d like it to be minimalist and elegant like this Leica inspired model:
What do you think about my wishes?
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Brigthin Lens is teasing the launch of a new lens on January 6th…another boring addition?

I think it’s great that many Chinese manufacturers want to make new autofocus lenses for various mirrorless systems. But their recent releases have been pretty boring, and I fear this could be the next disappointing launch. If they offer cheap, slow primes, it’s not going to get our attention. I think they should try harder to develop lenses that really add value!

Mapcamera shared the 2024 sales ranking: Fujifilm takes it all

The big Japanese camera store Mapcamera shared the top 10 best-selling cameras and lenses of 2024.

Most sold cameras in 2024:

  1. Fujifilm X-100VI (Amazon, B&H Photo, Adorama)
  2. Fujifilm X-T50 (Amazon, B&H Photo, Adorama)
  3. Sony A7cII (Amazon, B&H Photo, Adorama)
  4. Nikon Zf (Amazon, B&H Photo, Adorama)
  5. Fujifilm X-T5 (Amazon, B&H Photo, Adorama)
  6. Nikon Z6III (Amazon, B&H Photo, Adorama)
  7. Sony A7IV (Amazon, B&H Photo, Adorama)
  8. Canon EOS-R6II (Amazon, B&H Photo, Adorama)
  9. Canon EOS-R5II (Amazon, B&H Photo, Adorama)
  10. Nikon Z8 (Amazon, B&H Photo, Adorama)

Most sold lenses in 2024:

  1. Nikon 24-120mm (Amazon, B&H Photo, Adorama)
  2. Tamron 28-200mm III (Amazon, B&H Photo, Adorama)
  3. Sony 24-70mm GM II (Amazon, B&H Photo, Adorama)
  4. Tamron 28-75mm f/2.8 G2 (Amazon, B&H Photo, Adorama)
  5. Fujifilm 16-50mm (Amazon, B&H Photo, Adorama)
  6. Nikon Z 28-400mm (Amazon, B&H Photo, Adorama)
  7. Canon 100-400mm IS USM (Amazon, B&H Photo, Adorama)
  8. Nikon Z 180-600mm (Amazon, B&H Photo, Adorama)
  9. Canon 50mm f/1.8 STM (Amazon, B&H Photo, Adorama)
  10. Sony 70-200mm GM II (Amazon, B&H Photo, Adorama)

What we learn from this:

  • Fujifilm had a superb year in 2024. Three cameras made it into the top 5!
  • Sony is loosing terrain with only two cameras in the ranking.
  • Tamron is surely going great and Nikon has made some excellent selling zooms.

Curiosity: According to a Shotkit survey, Nikon is the most popular brand among professionals and Canon the most popular among amateur photographers

Shotkit asked 1,000 Photographers What Camera They Use in 2024, And here are the findings:

  1. Nikon is the most popular camera brand used by professional photographers. 31% of professionals use Nikon, closely followed by Canon (28%) and Sony (20%).
  2. Canon is the most popular camera brand used by amateur photographers. 27% of amateurs use Canon, closely followed by Nikon (25%) and Sony (16%).
  3. The Sony a7III is the most popular camera used by professional photographers. 7% of pros use the Sony a7III mirrorless camera, with the Canon R6 mirrorless camera and Nikon D750 DSLR camera coming in joint 2nd and 3rd.
  4. The Alpha a7III and the Nikon D850 are the most popular cameras used by amateur photographers. One is a mirrorless camera and the other is a DSLR.
  5. Professional photographers like to use the Sony a7III for their personal photography pursuits too. The Fujifilm X-T3 and Nikon D850 are also popular choices.

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Full data can be found on Shotkit.

Christmas Best sellers at Yodobashi store: Canon R5 and Sony 28-70mm are on top

Capa Camera has published the best-selling devices of the first half of December in its Yodobashi store. It’s a good indicator about how the Christmas sales are going:

Best selling cameras:

  1. Canon EOS R5
  2. Sony Alpha 7 IV
  3. Canon EOS R6
  4. Sony Alpha 7C
  5. Nikon Z9
  6. Sony Alpha 1
  7. Canon EOS R7
  8. Sony Alpha ZV-E10
  9. Nikon Z6 II
  10. Fujifilm X-T4

Best selling lenses:

  1. Sony FE 28-70mm F2 GM
  2. Tamron 28-200mm F/2.8-5.6 Di III RXD (E-mount)
  3. Sony FE 24-70mm F2.8 GM II
  4. Canon RF100-400mm F5.6-8 IS USM
  5. Canon RF70-200mm F2.8 L IS USM
  6. Sony FE 70-200mm F2.8 GM OSS II
  7. Leica Apo-Summicron-M f2/35mm ASPH
  8. Canon RF24-70mm F2.8 L IS USM
  9. Canon RF50mm f1.8 STM
  10. Sony FE 16-35mm F2.8 GM

Interesting tidbits:

  • 4 Sony cameras, 3 Canon cameras, 2 Nikon and 1 Fuji camera made it into the top
  • The 28-70mm GM is selling hot!
  • 5 E-mount lenses in the top 10

Rumored Canon roadmap for 2025: 3II, R6III, R7II and a ton of new lenses!

Based on current rumors, Canon is expected to announce several cameras and lenses in 2025. Here’s a summary of the anticipated products:

Cameras:

  1. EOS R3 Mark II: An updated version of the EOS R3, expected to feature enhanced autofocus capabilities, improved image stabilization, and faster processing speeds.
  2. EOS R6 Mark III: The successor to the EOS R6, rumored to include a higher-resolution sensor, advanced video features, and a new OLED articulating screen.
  3. EOS R7 Mark II: An anticipated upgrade to the EOS R7, potentially offering a new 32.5MP stacked sensor for faster readout and improved electronic shutter performance.
  4. Canon “Vintage” Mirrorless Camera: A highly anticipated retro-style mirrorless camera inspired by Canon’s classic film cameras. Rumored to feature:
    Full-frame sensor, potentially with around 20-24MP resolution for a balance of image quality and portability.
    A sleek, minimalist design reminiscent of vintage Canon rangefinders.
    Manual dials for shutter speed, ISO, and exposure compensation to appeal to photography purists.
    Compact form factor, making it a stylish and functional tool for street and travel photography.

Lenses:

  1. RF 14mm f/4L USM
  2. RF 24mm f/1.4L VCM
  3. RF 35mm f/1.4L VCM
  4. RF 50mm f/1.4L VCM
  5. RF 200-500mm f/4L IS USM
  6. RF 18-45mm f/4-5.6 IS STM
  7. RF 28-70mm f/2.8 IS STM
  8. RF 70-200mm f/2.8L IS USM Z: An updated version of the popular telephoto zoom lens
  9. RF 10-20mm f/4L IS STM
  10. RF 28-400mm f/4-8L IS USM

What do you hope to get in 2025? I feel a Canon R1 High Resolution model is missing :)

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Sources: Asobinet, CanonRumors.

Leica SL3-S to be announced on January 16


Image shows the current Leica SL2-S

Leica is poised to announce the SL3-S, the anticipated successor to the SL2-S, on January 16, 2025.

Anticipated Features

  • Sensor: The SL3-S is expected to feature a 24MP sensor, aligning with its predecessor’s resolution but incorporating advancements in back-illuminated design and hybrid autofocus for improved low-light performance and reduced noise.
  • Design: The camera may adopt the updated body design of the Leica SL3, which is slightly more compact than the Leica SL2-S,
    and continue the all-black aesthetic that characterized the SL2-S, appealing to photographers who favor a discreet appearance.
  • Autofocus: Integration of phase-detection autofocus is anticipated, enhancing focusing speed and accuracy, particularly beneficial for action and low-light photography.
  • Image Stabilization: The SL3-S is rumored to offer up to 6.5 stops of image stabilization, aiding in handheld shooting and video recording.
  • Video Capabilities: Enhanced video features are expected, potentially including support for cropped 8K at 30p and 4K at 60p, catering to hybrid shooters who require high-quality video and stills.
The SL3-S will be positioned as a more accessible alternative to the higher-resolution Leica SL3, catering to photographers who prioritize speed, low-light performance, and manageable file sizes over sheer megapixel count.
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Source: Weibo, Asobinet, LR, DClife