Vitlrox has announced two new lenses:

• 35mm T2.0 1.33X anamorphic Full Frame E-mount lens
• 75mm f/1.2 autofocus X-mount lens.

via Weibo

Jun Watanabe, Product Planning Group Manager at Fujifilm said that Fuji’s goal is to develop “WOW” products. This is the Google translated text from DClife:

There are no plans to develop a cinema camera at this time.

There are no plans at the moment, but this time the “X-H2S” has improved considerably, including video performance and functions, so first of all, everyone actually used the “X-H2S” and saw the evaluation and reaction. I think

After all, not only “moving” but also “still images” are taken together, and conversely, those who are taking “still images” shoot “moving images”. I feel that hybrid cameras like the “X-H2S” will become a trend in the future, and that hybrid cameras will become mainstream instead of dedicated cinema cameras.

Fujifilm has been developing PL mount and E mount professional lenses and cine lenses for the broadcasting and film industries. The question also pops up.

At the moment, there are no plans to develop mount lenses for other companies, and we will focus on our own mount lenses.

In fact, we are developing lenses for broadcasting and movies, so the “XF18-120mmF4 LM PZ WR” video zoom lens, which we plan to release later, is quite suitable for cinema, and it is one that incorporates our know-how. It is I think we were able to bring out the strengths that we are also involved in in the development of cinema lenses.

As for the different mounts, there are still areas where the lens lineup is lacking and areas where lens performance needs to be improved, so I would like to focus on our own lineup first.

I’m very happy to hear that you’re requesting a mount from another company, or rather, I think it’s appreciated (for Fujinon lenses).

Lastly, Mr. Watanabe is sending a message to mark the 10th anniversary of the X mount.

X-mount 10th Anniversary Mr. Watanabe’s Message

Thank you very much for your patronage of our “X series”. From now on, I would like to continue working to create “WOW” products with the development team, including me, so that we can meet everyone’s expectations and say, “I definitely want to buy this.” I would appreciate it if you could. Thank you for your continued support.

Improvement points of “X-H2S” and Fujifilm’s approach

He also talks a lot about the appeal of the “X-H2S”, not only improving the video performance, but also mentioning that it supports “ProRes” as one of the features, and for still images, it has improved resistance to high ISO sensitivities and advanced AF. , High-speed continuous shooting performance has been improved, and the rolling shutter phenomenon at the time of electronic shutter has been completed to a level where there is no problem.

In addition, the buttons and dials of the “X-H2S” have also been improved.

• For the first time, rubber keys are used, and the buttons have a firm and responsive feel.
• The AF-ON button is also easier to press
• The command dial has a firm click feeling with a sense of moderation
• The feeling of the shutter button (feather touch shutter) has also been improved.
• Improved grip shape

Fujifilm seems to improve the operability every time it develops a new camera, and this “X-H2S” has about 20 improvements including small parts.

Evgeniy Ivanov sent me the link to his latest Kickstarter project (Click here). And told me this:

We are a Ukrainian team and used to have our office in Irpin and a small manufacturing in Bucha. After the russians invaded our hometown, we moved to Slovakia and are restarting the company here.
To support our restart, we just launched a Kickstarter for our DIY pinhole instant camera kit: http://kck.st/3A9Bpks

Our press release with images is available here: https://drive.google.com/drive/folders/18X2rFOZegjv6c5mhJjq1WiUA8co6-pYs?usp=sharing

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MR note: No political discussion allowed.

Peter Forsgård listed the five big moments of photography.

⏱Timestamps
00:00 1 Kodak Brownie
01:11 Henri Cartier-Bresson
02:16 Birthday of Photography
02:36 Photojournalism
03:46 John Szarkowski
04:48 Social Media and Image Sharing
07:48 Artificial Intelligence
09:21 Watch Next