SankeiBiz x iza reports that the average unit price of interchangeable lens digital cameras has nearly tripled to ¥92,000 over the past 10 years. This isn’t surprising, the smartphone rise did eat into the low-mid camera market. Focusing on high end products is the only way to survive in this business!


via DClife

Shotkit made an interesting survey. Summary of Our Key Findings

1. Mirrorless cameras are more popular than DSLR cameras for professional photographers. 63% of professional photographers use a mirrorless camera, while 36% of them use a DSLR camera. Only 1% use both.
2. Mirrorless cameras are more popular than DSLR cameras for amateur photographers too (but not by much). 54% of amateur photographers use a mirrorless camera, while 46% of them use a DSLR camera.
3. The most common reason why professional photographers use mirrorless cameras is that they are smaller and lighter. The second most common reason was that they offer better autofocus.
4. The most common reason why amateur photographers use mirrorless cameras is that they are smaller and lighter. The second most common reason was that they offer in-body stabilization.
5. Nikon is the most popular camera brand used by professional photographers. 31% of professionals use Nikon, closely followed by Canon (28%) and Sony (20%).
6. Canon is the most popular camera brand used by amateur photographers. 27% of amateurs use Canon, closely followed by Nikon (25%) and Sony (16%).
7. The Sony a7III is the most popular camera used by professional photographers. 7% of pros use the Sony a7III mirrorless camera, with the Canon R6 mirrorless camera and Nikon D750 DSLR camera coming in joint 2nd and 3rd.
8. The Alpha a7III and the Nikon D850 are the most popular cameras used by amateur photographers. One is a mirrorless camera and the other is a DSLR.
9. Professional photographers like to use the Sony a7III for their personal photography pursuits too. The Fujifilm X-T3 and Nikon D850 are also popular choices.
10. The most common reason why both amateur and professional photographers use DSLR cameras is due to the superior lens selection. The second most common reason was that switching to the mirrorless system is too expensive.