In an interview with Xitek Nikon confirmed that Full Frame will be the way to go for their new mirrorless system camera. They also said this:
- The design will be inspired by their long history of mirrorless film cameras. It will neither be fully retro nor fully modern
- They said they don’t like the Sony camera design
- They will appeal professional photographers. They think only few professionals currently use Sony-Fuji-Olympus mirrorless cameras
I don’t think it will be easy for Nikon to succeed in this market when they will launch their FF camera in 2018…