New Lensbaby Trio 28mm f/3.5 for the MFT, Sony E and Fuji X system cameras

Lensbaby announced a lens that actually is a three lens in one! You can swap between the Twist, Velvet, and Sweet effects. The lens can now be preordered for Fuji X, MFT and Sony E-moutn system at BHphoto and Adorama.

Image samples at LensBaby. Video review by Cnet. Review by PCmag.

Press text:

Don’t waste time pulling a lens out of your bag or swapping optics with the Lensbaby Trio 28mm f/3.5 Lens. This pancake-style lens incorporates a rotating front that holds Twist, Velvet, and Sweet optics for selecting different effects at a moment’s notice. The Twist uses a true Petzval design for a sharp center area surrounded by a swirl of twisty bokeh. Velvet has a dreamy central area with a soft focus look along with a soft glow. Sweet creates a sharp spot of focus in the center with a gradual fall-off to blur. And, all of these can be carried without stuffing your bag with a variety of miscellaneous equipment.

Available here for Fujifilm X-mount cameras, the Trio will provide a 42mm equivalent field of view that provides a normal perspective for working in a wide range of shooting conditions. Also, it has a fixed f/3.5 optic that ensures predictable looks in a variety of situations. All of the optics are multi-coated for minimal flare and ghosting and it has a manual focusing ring for focusing anywhere form 8″ to infinity. Additionally, users can attach filters using the front 46mm thread for even more creative control.

Works with APS-C cameras where the normal 42mm perspective that can be used to capture a variety of subjects, including street, portraits, landscapes, and more.

Fixed f/3.5 aperture helps create a predictable effect in a wide range of situations.

Rotating front dial with options for Twist, Velvet, and Sweet effects.

Twist effect uses a true Petzval design for a central area of sharp focus surrounded by a swirl of twisting bokeh. This optic utilizes four glass elements in three groups.

Velvet effect creates a soft focus effect with a dreamy center area with a delicate glow out to the edges.

Sweet effect offers a central spot of sharp focus surrounding by a gradual increase in blur.

Manual focusing ring that allows users to focus anywhere from 8″ to infinity.

Multi-coating minimizes ghosting and flare.

Front filter thread of 46mm