Japanese companies loosing interest according to Google Trend

I spent some time checking the performance of the Japanese camera manufacturers on Google Trend. And I noticed some clear tendency:

1) All Japanese camera manufacturers are getting less searches every year

2) On the contrary other electronic manufacturers like Apple and Samsung clearly surpassed them

3) Digital camera searches have dropped dramatically

Here is Apple outperforming them all:

Here is Samsung outperforming them all:

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Sony is the company that lost most of its presence on the web.

Even new chinese companies like DJI now make better than a traditional Japanese company like Olympus:

And overall searches for Digital Cameras dropped down dramatically after 2005-2006 and are now steady:

Here compared with the search of smartphone related terms:

So the pictures is quite clear: Japanese companies all failed to recognize the new digital revolution. Their digital camera market they relied on for decades has definitely become a very small niche in the electronic world. Apple and Samsung heavily invested in new tech like smartphones and won the game. New players like drone maker DJI quickly managed to become bigger than some of the japanese camera manufacturers.

The world has changed folks, and I am curious to see how things will be in five years from now. Will Japanese companies be able to survive and fight back?