Photorend spoke with with Mitsuteru Hino , Head of UX Planning, Imaging Business Unit at Nikon Corp. Here are the most interesting parts:
- Selling products at higher prices, both cameras and lenses, has helped increase revenues and profits at Nikon’s Imaging division.
- Nikon is therefore the only manufacturer to produce its lenses from the glass stage. The glass company [Hikari Glass, Editor’s note] is part of the Nikon group, which allows us to have a constant exchange and to specify our needs in terms of lenses. This represents a significant advantage for Nikon, it’s a capability that other manufacturers do not have
- About future products: We would like to surprise you, so please be patient for that.
- we are putting more emphasis on firmware updates
- The reason some of our cameras do not accept third-party batteries is security. That’s why we prefer that you use official Nikon batteries.