This is likely the one prime most of you will buy along the A7-A7r camera! And according to our source it will cost 1100 Euro exactly! Yep, it’s quite a huge lens and you would expect a f/1.4 aperture for that. But the lens has been designed with one precise goal in mind. Deliver the best possible sharpness and contrast on all apertures and on the full image area. Sounds good!