Financial times interviewed CEO Perry Oosting and there are some important news.
- Perry Oosting: “Without breaking the news embargo, I can say confidently that, in the case of one wholly new model in particular, photography fans will be over the moon.“
- The.me also says: “Hasselblad will bring everything back to Götheborg and not rebrand or badge any Sony other other camera anymore, a clear reference to Hasselblad’s previous ruinous strategy Oosting is rather critical of. No more pimped up Lunars and Stellars.“
It’s just my guess but I see a high chance Hasselblad will use the new 101 MP Sony sensor to make a mirrorless system medium format camera. That would be a unique proposition and certainly something that could bring “ photography fans over the moon“!