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FujiFilm says they own 40% of the non-Full Frame market and they do NOT plan to make a film camera

Phototrend interviewed Franck Bernard, Director of the photo division at Fujifilm France. Here is a summary made by Asobinet:

What will the situation be in 2024?

Any figures specifically for the APS-C segment?

With the X-M5, the company is back in the sub-1,000 euro entry market

The X-M5 is “designed for content creators”

What do the new generations want from cameras and videos?

About AI

The XF 16-55mm F2.8 R LM WR II is compact and lightweight

Why no optical image stabilization?

The X-M5 comes in a new package that doesn’t include a USB cable or charger.

Do you think Fujifilm is contributing to the “return to film” trend?

Now that the PENTAX 17 has been released, it would be interesting to offer a “new generation” film camera.

Was the X100VI able to increase production capacity?

Why is this camera so popular?

Is the X100VI competing with mirrorless cameras in sales in Europe/France?

About the Olympics

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