Gosh! This really doesn’t look like an usual high quality body Fuji camera. The new X-A1 will be Fuji’s new entry level X-camera. FujiRumors reports that this camera
won’t have an X-Trans sensor (and also not the X100 sensor), will come in a lot of colours and will be sold by big retailers on the web and big general stores.
This looks like a storephoto. It means it will be announced very soon!