Dpreview interviewed MR. Toshihisa Iida from Fuji. Some key highlights:
Fuji will not got Full Frame: “We don’t see any point in Fujifilm entering that market, particularly since we have good APS-C and medium format systems. If we entered full-frame [our systems] would just start cannibalizing each other. We’re happy to stay with two completely independent systems.”
Why the GFX100S has an integrated grip: “The sensor and the image stabilization system need more power.”
GFX100S sensor stabilization: “it’s more challenging with the larger sensor size.”
GFX100S viewfinder: “It should be a lot better, yes, because the readout speed of the new sensor is a lot quicker. The sensor and the processor itself are both upgraded. The processor is much more powerful.”
GF lenses: “in the future we’d like to expand our lineup of compact lenses for GF”
About competition: “Our biggest potential challenge is from smartphones, not competitor cameras.”
Instax: “Maybe we should think about interchangeable lens Instax“
Damn I would love to get a Instax system camera and you?