Nasim Mansurov from Photographylife is one of my favorite reviewers. And he had the unqique chance to test both new medium format cameras. This is his conclusion:
Based on everything above, I can conclude that for my photography needs, the Fuji GFX 50S is clearly a better choice – it is a very functional camera with excellent ergonomics, superb menu system that gives me plenty of customization options, reliable autofocus, easy to use interface and excellent image quality. The Hasselblad seems to be aimed towards those who need to be able to sync their flashes at fast shutter speeds. It is a much sleeker and lighter camera, with very well-thought out design. But aside from that, I struggle to see how the Hasselblad X1D-50c can take on the Fuji – its minimalistic ergonomic approach, long & annoying blackouts, and overly simplified menu system leaves me wondering if Hasselblad is going to take steps to address these problems via firmware updates (and I am not even sure if those issues can be addressed via firmware). Fuji already has quite a bit of mirrorless experience under its belt, with cameras used by the masses, and it really shows. In my opinion, for most photographers looking at a budget-friendly medium format camera, the GFX 50S is the better choice. However, if I were a portrait photographer and fast flash sync speed was important for my style of shooting (without resorting to HSS tricks), I would definitely take a closer look at the Hasselblad X1D-50c.
One a personal note: I do hope Fuji will soon make a GFX camera that is as small as the Hasselblad!
Check out the pricing and availability:
Fuji GFX at [shopcountry 303958].
Hasselblad X1D at [shopcountry 303959].