Noisycameragot his hands on a Hasselblad message pointing out an invitation for a big product presentation on September 18th. The message says: “In 2002 at photokina Hasselblad launched the revolutionary H System that changed and shaped the medium format market of the new millennium. Embraced by professional and amateur photographers around the world, it is still the unsurpassed standard for craftsmanship and ultimate image quality. In 2012, 10 years later, our commitment to innovation, evolution and expanding to new horizons is as uncompromising as it has always been in the century long history of Hasselblad.”

A coupel of weeks ago CSCmagazine and some other rumors I got from my sources Hasselblad said that they will announce a Mirrorless camera featuring a sensor double the size of an FF sensor. It’s not an it’s something new. And unlike other Medium Format cameras that usually uses CCD sensors we have been told that this has a CMOS sensor. No info about the price but it will be expensive stuff for sure :)

The new Sigma 30mm on the NEX-7. Image courtesy Mike Kobal

A Sigma Manager stated in an interview at Xitek (Translation here) that they will never launch an own mirrorless system. But they will do lenses for other mirrorless systems instead.

P.S.: Links to the first Sigma mirrorless lenses:
The 30mm lens is in Stock at Amazon US (Click here), Amazon DE (Click here), Amazon UK (Click here), Amazon FR (Click here), Amazon JP (Click here) and Digitalrev (Click here).
The 19mm lens is in Stock at Amazon US (Click here), Amazon DE (Click here), Amazon UK (Click here), Amazon FR (Click here), Amazon JP (Click here) and Digitalrev (Click here).

Enjoy…it’s in italian ;)

The Canon EOS-M

Our japanese friends at Digicaminfo (Translation here) found the full EOS-M spec list! It’s good to hear our sources were right when saying it uses an APS-C sensor. Here are the specs:

– 18 million pixels  APS-C CMOS sensor
– Digic 5 image processing engine
– Hybrid CMOS AF (phase-contrast AF)
– Video Servo AF, Servo AF, AF touch
– ISO100-12800 (25.600 extension)
– shutter speed is 1/4000, bulb, flash sync is 1/200 sec to 30 seconds
– Second continuous shooting speed is 4.3 frames /
– 1.04 million dot LCD monitor 3.0-type wide, touch panel
– The media SD / SDHC / SDXC (corresponding UHS-I)
– Video is 1920×1080 30p/25p/24p, 1280×720 60p/50p, 640×480 30p/25p
– video compression MPEG-4 AVC/H.264, audio Linear PCM, MOV format
– EF lens mount adapter EF-EOS M
– Hand-held Twilight mode
– HDR mode to synthesize three different exposure
– Multi-shot noise reduction function to reduce the noise by combining the four images
– Creative filters
– The size is x 66.5mm (width) 108.6mm (height) x 32.3mm (depth)
– The weight (body only) 262g, (including battery and memory card) 298g
– Kit lens EF-M22mm STM, EF-M18-55mm IS STM
– Comes with a mount adapter and EF-EOS M 90EX Speedlite kit of some

So this EOS-M is using the Kiss X6i sensor in a camera that has the size of the Panasonic GF5. Ha….what do you think now?

Here are some new images of the Canon mirrorless posted on the usual Canon rumor websites like CR and CW and so on…
Thinking on all these leaked pics it’s really looking like an entry level APS-C mirrorless camera. Apparently Canon believes that there is the market…with amateurs and not on the pro segment.

The image on top shows the new 18-55mm lens from Canon which will be announced on Monday along the new EOS-M mirrorless system camera. A zoom of that range fits perfectly on an APS-C sized sensor! And more pics of the new cameras can be seen here (Click on them):

More pictures have been leaked via CR. You can see the Canon’s mirrorless camera (EOS M) and the new EF-M 22mm f/2 STM lens.It looks liek an entry level system camera and very compact in his size. It almost makes me think the sensor is smaller than APS-C!!! What do you think?

The lens has 22mm, it would be 44mm if the sensor would have a Four Thirds sensor size and a 33mm lens with an APS-C sensor.