Olympus created a very nice momentum for the Micro Four Thirds system with their OMD launch. But the camera that Panasonic will announce in two weeks could become even more popular. The new GX7 promises to have all the best tech in one compact camera. It has a high resolution built-in tiltable EVF (world’s first!). It can autofocus in very dim condition (should be the world’s best AF in low light). It will also feature a completely newly designed sensor made by Panasonic itself. This could be THE mft camera we were all waiting for! Here are the specs and more images:

– 90 degrees tiltable EVF with 2.76 million dots
– 16MP Digital Live MOS sensor
-1920×1080/60p full HD video
– Fastest shutter is 1/8000 second
– Maximum sensitivity is ISO25600
– 22 different Creative controls
– Creative Panorama
– Silent mode
– in body image stabilization
– Focus peaking
– NFC and Wi-Fi
– 80 degrees titltable LCD with 3.0 in. 1.04 million dots
– Magnesium alloy body

Price: 999 Euro.

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via Digicaminfo.

It seems more and more likely that Sony will launch the new NEX-FF camera in September with availability in October. Little is known about the name and specs of the camera. But Sony developed three new FF sensors, a 24, a 32 and a 36 megapixel sensor. One of them will be the heart of the NEX-FF. At least two Zeiss lenses will be launched along the cameras.

And today I got a very “curious” rumors. It looks like Olympus could be involved too in that new NEX_FF project. Don’t know what this means. Probably some Oy tech will find his way in the new cam. it would be huge surprise if Olympus would make a NEX-FF camera or lens!

P.S.: Price of the NEX-FF body should be close to $3000….

Sigma Poland launched a new countdown and thw slogan says “Destroy the system with Sigma, release is coming”. This sounds like something very BIG and the word “system” could refer to a new system camera. Many times Sigma stated they will not launch their own camera system. But of course this could have been part of the marketing strategy to hide their real goal. I would certainly like a System based on their DP lenses and Foveon sensor. I am curious if they will launch their own mount or join the MFT or NEX mount…

via Photorumors

This is the first image of the new Panasonic GX7 can be seen at Postimg and Tinypic. And the crazy thing is that French people can already preorder it at Fnac store  (you have to go to a store and aks for it!). The camera will cost 999 Euro (body only) and have these specs:

– 18 Megapixel sensor (although the leaked document says it’s 16Megapixel, but I think they made a mistake).
– It has a Magnesium body and comes in full black or black-silver.
– It has an on sensor stabilization (first ever for Pana).
– Same video quality as the GH3
– Shutter speed up to 1/8000
– 5fps (4fps with continuous A)
– it can focus also in very dark conditions
– Tiltable 2,76 Million Dot EVF
– Tiltable 3 inch LCD (1,04 Million dots)
– Integrated WiFi and NFC
– Focus peaking
– Stereo Mic
– Shipment in September
– Body only price 1.000 Euro
– There will be two kit version. One with 14-42 and one with 20mm lens.

Fujirumors spotted the image of what could be the new Fuji XF 23mm lens that will be unveiled in October. And if you own an X-E1 or X-Pro grab the new  firmware for the body and lenses!

Hasselblad new marketing strategy is to offer super luxurious cameras for reach people. After the Lunar they will now announce the “Stellar” camera which is basically the Sony RX100 with a lot of high quality material around it :)

The camera will be announced on Friday and there will be six different versions. Price? Starts from $1,600 and goes up to over $3,000 for the most luxurious version!

Hasselblad Stellar camera with Mahogany wood grip

We are already excited because of the soon to come Sony NEX-FF. But it looks like Sony engineers went almost crazy on this: The image on top shows the first Lens Camera from Sony. This is a Lens with built-in sensor, battery and memory!!! So how the heck can you see the images and download them? Easy, you connect your smartphone or tablet via Wifi or NFC to see the images (in live view).

This is an amazing little toy. But It’s hard for me to say if that new kind of doing photography is something really needed. What do you think?