Debunking a fake news about Sony A7 strategy…

Just a quick head-up. A “certain website” wrote that Sony’s next A7 mark III camera will replace both the A7II and A7sII. I saw that “rumor” going aroudn the forums and social networks. This is just a heads-up to say that this rumor is 100% wrong. Sony will continue to keep the two lines well separated.

It’s unconfirmed yet but the Sony A7III is likely to hit the stores this summer. While the A7sIII will feature a somehow “improved” body design with larger body and dual card slot.

What’s next: Lenses from Olympus, Panasonic, Sony and Fuji!

If you wonder what’s coming next from the big mirrorless system companies the answer is quite easy: Lenses, lenses and again lenses!

  1. Fujirumors reports that a new XF 8-16mm f/2.8 is going to be launched after the upcoming 80mm macro lens
  2. As reported yesterday Sony will launch a new 16-35mm GM, 85mm budget and later on new telephoto FE lenses
  3. Panasonic will announce full specs and pricing of the three Leica branded MFT lenses they displayed at Photokina
  4. Olympus will release new fast primes and new fast telephoto lenses this year

Also Canon will release new lenses but it’s unclear what exactly is going to be announced…

Sony’s next FE lenses will be a 16-35mm f/2.8 GM and a new budget 85mm FE lens

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Image on top shows the current 16-35mm f/4.0 Zeiss FE lens

As reported on SonyAlphaRumors Sony is very focused on the launch of new FE lenses. As next we should get a new 16-35mm f/2.8 GM and a new 85mm f/1.8 FE. There will be also some new telephoto lens this year too.

We are still a bit left on the dark when it comes to talk about new Sony cameras. But a new A7 mark III and a new High End E-mount camera are likely to be announced this year.

Those are the specs of the rumored mirrorless Canon 6DII clone

CanonWatch is certain that Canon will launch two version of the same specced camera: A Canon 6dII with mirror and OVF and one without mirror and with EVF. The specs will be:

  • All new sensor, rumored to have 28MP
  • Dual SD slots
  • Tilting LCD
  • Touchscreen
  • DIGIC 7
  • Aiming for a sub $2000 USD body only price
  • DPAF
  • Possibly 4K in some capacity
  • Wifi, NFC & Wireless charging