It looks like we are finally getting some reliable rumors about the upcoming Sony April announcement. Sony plans to launch the following new E-mount stuff:

1. 16.-35mm f/2.8 GM
2. 100-400mm FE G
3. New Sony High End E-mount camera

The High End E-mount camera is rumored to be displayed at the NAB show. This is probably going to be an ultimate “hybrid” camera with serious video performance and no overheating issue…LOL :)

I don’t think this is going to be a purely sort of Canon C100 cinema oriented DSLR styled camera. I heard the camera is good for sports photographers too as it has about 20fps and the best autofocus system of all mirrorless system cameras (at least that’s what Sony marketing claims).

Nikon registered a new camera model with the cose “N16D3” in Indonesia (Postel). Nokishita speculates that this might be a new AW130 or P900 Coolpix successor.

Trusted sources at Fujirumors confirmed that Fuji is developing a new Very High End X camera that will be placed above the X-Pro2 and X-T2. Those are the key aspects of the camera:

• Correct: Fujifilm is working on the ultimate X-series X-Trans APS-C camera
• Design based on X-T line (We don’t know the name yet, but it’s should not be “X-T3“)
• The camera is still under development, hence the camera price has not yet been set
• The only sure thing is that the camera will be more expensive than any other X-series camera currently on the market
• Best Fuji APS-C camera for video work

This sounds like a sort of X-T camera on steroids with all the best stills and video tech Fuji has to offer. I like it! But I am not surethat at $4,000-$5,000 this will really sell…or am I wrong?

Hi everyone! This is Irwin Wong @irwinwongphoto continuing the #tuesdaytakeover for the ZEISS insta account! Now, I know I mentioned I was using an unannounced Batis lens for E mount, but I can’t tell you too much about it except that it is a telelens. What’s something that we all use telelenses for? That’s right, sweet, sweet bokeh. I think this lens will not disappoint in that regard, as you can probably see from this photo of some plum blossoms. #zeissambassador #adayinthelifeof #zeisscameralenses #japanphotographer

Ein Beitrag geteilt von ZEISS Camera Lenses (@zeisscameralenses) am 14. Mär 2017 um 1:30 Uhr

Zeiss keeps posting images shot on the yet to be released new Batis telephoto portrait prime lens for the Sony E-mount system. There are no official specs yet although we bet this to be a new 135mm lens (F/2.8 or slightly faster).

One the image you can see on top of this article you can evaluate the Bokeh performance which seems to be rather excellent in my view!

I really don’t know how much sense it makes but according Fuji seems to be working on a new $5,000!!! High End APS-C X-Trans camera. This would be Fuji’s first camera for professional sports and action photographers. The key on that camera seems to achieve maximum autofocus speed. But I really wonder if someone will spend $5,000 on an APS-C mirrorless camera yet. It will be hard for anyone to compete against the well established Nikon/Canon sport photography dominance.

via Fujirumors

Sony registered a new camera model in China (at Miit.gov.cn ). The registration doens’t unveil any specs of the camera but the code uses is “WW361847”. The “WW3” prefix has been used inthe past on five of the six ccurrent available A7 cameras. So maybe there is a chance we are going to see a new FFE-mount camera soon. Usually it takes 1-2 months before a newly registered camera gets announced.

We don’t know yet if this is going to be the new A7III or the first model of the new Professional A9 line. About the latter SAR reports this

1. The camera under development seems to have 2 models.
   One is high-resolution model around 70MP, and the other is super high-performance AF, super high speed continuous shooting, and super high ISO sensitivity model.
2. The first model to be released will be the low rez and super high-performance AF camera
3. I don’t know whether both models are released like ?7, 7R or A9.
4. Many professional photographers introduce Emount, and Sony receives many requests from professional photographers through PRO support. High-end Emount camera (probably ?9) will become the camera in response to the demand of professional photographers.
   
5. The camera with lower resolution sensor is very fast and has in its prototype stage shoots around 20 fps
6. Estimated price range is $6,000

Image on top shows Zeiss photographer Greg Watermann using the new Batis lens

Quick update on the previous Zeiss and Sony lens announcement rumors:

Zeiss will announce the new Tele portrait Prime lens during the second half of March. Specs are unconfirmed although it seems it could be something like a 135mm f/2.8

Sony will announce the new 16-35mm f/2.8 GM lens in April. And there could be a new camera too…