Nasim Mansurov from Photographylife is one of my favorite reviewers. And he had the unqique chance to test both new medium format cameras. This is his conclusion:

Based on everything above, I can conclude that for my photography needs, the Fuji GFX 50S is clearly a better choice – it is a very functional camera with excellent ergonomics, superb menu system that gives me plenty of customization options, reliable autofocus, easy to use interface and excellent image quality. The Hasselblad seems to be aimed towards those who need to be able to sync their flashes at fast shutter speeds. It is a much sleeker and lighter camera, with very well-thought out design. But aside from that, I struggle to see how the Hasselblad X1D-50c can take on the Fuji – its minimalistic ergonomic approach, long & annoying blackouts, and overly simplified menu system leaves me wondering if Hasselblad is going to take steps to address these problems via firmware updates (and I am not even sure if those issues can be addressed via firmware). Fuji already has quite a bit of mirrorless experience under its belt, with cameras used by the masses, and it really shows. In my opinion, for most photographers looking at a budget-friendly medium format camera, the GFX 50S is the better choice. However, if I were a portrait photographer and fast flash sync speed was important for my style of shooting (without resorting to HSS tricks), I would definitely take a closer look at the Hasselblad X1D-50c.

One a personal note: I do hope Fuji will soon make a GFX camera that is as small as the Hasselblad!

Check out the pricing and availability:
Fuji GFX at [shopcountry 303958].
Hasselblad X1D at [shopcountry 303959].

Tamron announced a new sensor (yes they make sensors too) that Exceeds Far Beyond Human Visual Capability. Impressive:

Technology Development Announcement

Imaging Technology that Exceeds Far Beyond Human Visual Capability

– Extrasensory Imaging Technology –

Tamron Co., Ltd. (Headquarters: Saitama City, Japan; President & CEO: Shiro Ajisaka), an integrated optics manufacturer announces successful development of an innovative technology, with support of Japan Science and Technology Agency (JST) of National Research and Development Agency, that enhances imaging capability far exceeding that of human vision, with critical consistency established between ultra-high sensitivity and wide dynamic range.
This technology is aimed at consistent enhancement of ultra-high sensitivity and wide dynamic range, which has been considered difficult in the past. The ultra-high sensitivity technology enables capturing clear full-color images even under an extreme low brightness of 0.003 lux, which is darker than starlight. The wide dynamic-range performance assures luminance resolution of a range of brightness in excess of 140 dB (a lightness-and-darkness difference of 10 million times).
Consistent implementation of these two technologies opens a new imaging potential that enables vision far beyond human visual capability.

Key Elements of Technology

Three key technologies – Optics, Image Sensor, and Image Processing – have been identified essential, and their effective integration has been studied for the new imaging technology.

• Optical Technology

Development of an extremely low-reflection technology to suppress optical artifacts that arise in ultra-high sensitivity and wide dynamic range, and optical focusing system optimized for imagers.

• Image Sensor Technology

A proprietary low gain-noise, wide dynamic-range CMOS image sensor was originally developed.

• Image Processing Technology

Development of a digital noise-reduction technology that does not compromise the resolution of an object in focus or under motion, and a dynamic brightness-range technology that enables luminance resolution for an extreme wide range of low and high brightness.
Thanks Barry!

Here you have the leaked images of two new Nikon action cameras (via Nokishita).

KeyMission 170 (images above)
Equipped with a bright ultra-wide-angle NIKKOR lens of F2.8
4K video and Nikon quality of a still image of the angle of view 170 °
Electronic camera shake correction
Can be photographed only in to a depth of 10m body (waterproof case WP-AA1 when mounted 40m)
Wi-Fi, Bluetooth built-in
Recording medium: microSD card
Battery: EN-EL12

KeyMission 80 (images below)
Equipped with two cameras
Wide-angle NIKKOR lens
High-speed start-up time and hands-free operation
Full HD video
Wi-Fi, Bluetooth built-in
Recording medium: microSD card

For the second time Hasselblad delayed the X1D-50c shipment start. It will now ship on September 15 according to BHphoto (Click here).

Curiosity: Just 4 days later on September 19 we will likely see the Fuji medium format camera announced…

Nikon registered a new camera with the code “N1546” in China. Usually this means that Nikon will announce a new camera the coming weeks. This could be a new mirrorless system camera that will be displayed at Photokina.

We keep receiving info via different sources that the Kumamoto Sony sensor shutdown will have effects til late 2016. All major companies had to delay their camera release roadmap by at least four months.

And a lucky note on Fuji: They ordered a big lot of the X-T2 sensors made by Sony long before the Kumamoto earthquake. And lucky enough Sony produced most of those sensors before the shutdown in April. Fuji could ship the new X-T2 already now but they prefered to start shipping the cameras in September to reduce the production gab between this first batch of cameras and the second batch that is affected by the Sony four month production delay.

I keep receiving more reliable info about the new roadmap from Panasonic, Olympus and Sony. All three companies likely will delay the launch of their “major” cameras. The E-M1II and Gh5 will ship in early 2017 only. And it’s likely that they will NOT be announced at Photokina.

And so Sony has the same issue. They may announce the A9 at or shortly after Photokina (yes Sony is known to announce big stuff OFF the shows). But the A9 will also ship in 2017 only. Additional Sony note: The A9 is a temporary name. Not sure this will be the final name used by the marketing strategists :)