We also had plenty of new lens announcements today! Schneider released these three new Micro Four Thirds lenses

• Super-Angulon 14 mm/2.0 wide angle lens (10 lenses with 4 aspherical surfaces, 1:10 to ?)
• Xenon 30 mm/1.4 universal lens (7 elements with 1 aspheric surface, 1:10 to ?)
• Macro-Symmar 60 mm/2.4 highly open Macro Lens (8 lenses, scale 1:2 to ?)

Source: Photoscala (translation here).

And Samsung announced two new NX lenses:

• 12-24mm f/4-5.6 ED
• 45mm f/1.8

Note: This post will be continually updated with new links. Reload the page from time to time.

Preorders:
Full presentation page at Amazon (Click here).
E-PL5 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
E-PM2 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
XZ-2 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
60mm macro at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
12mm Black prime lens at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
15mm cap-lens Amazon (Click here), Adorama (Click here), Bhphoto (Click here).

previews, hands-on, reviews:
E-PL5 at Engadget, Techradar, PocketLint, Dpreview, Photographyblog, Size comparison at Photographyblog, TheVerge, Imaging Resource,
E-PM2 at Engadget, Techradar, PocketLint, Dpreview, Photographyblog, Imaging Resource,
XZ-2 at Techradar, Photographyblog, DSLRmagazine,
60mm macro at Robin Wong, Pen And Tell, Photographyblog, DSLRmagazine,
15mm cap-lens at Photograpphyblog, Photographyblog, DSLRmagazine,

Image samples:
E-PL5 at Dpreview, New watercolor filter,
E-PM2 at
XZ-2 at
60mm macro at Pen And Tell,
17mm prime lens at
15mm cap-lens at

press releases in all languages:
E-PL5 /E-PM2at Cnet Asia, Clubsnap, ThePhoBlographer, Techradar, Dpreview, Photographyblog, Quesabesde, DSLRmagazine, Photoscala,
XZ-2 at Cnet Asia, Clubsnap, ThePhoBlographer, Engadget, Techradar, Dpreview, Photographyblog, Quesabesde, Photoscala,
60mm macro at ThePhoBlographer, Dpreview, Photographyblog, Quesabesde, Photoscala,
17mm prime lens at ThePhoBlographer, Dpreview, Photographyblog, DSLRmagazine,
15mm cap-lens at ThePhoBlographer.
12mm Black lens at Photographyblog,

Videos:
E-PL5 at OlympusPen, OlympusPen_2,
E-PM2 at
60mm macro at
17mm prime lens at
15mm cap-lens at

Poll:
Please read reviews and watch the image samples before to vote!
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SLRmagic announced two new lenses for three mirrorless systems. Interesting that they didn’t make the lens in NX mount for Samsung! Here is the press text:

PRESS RELEASE:

Hong Kong, September 15th, 2012.
During Photokina 2012 in Cologne, Germany (September 18-23), SLR Magic will present attractive new CINE products as well as its Toy Lenses, all of the highest technical quality. Among them, will be a new SLR Magic CINE 35mm T1.4 lens in stores by the end of 2012. SLR Magic would like to invite all participants of Photokina fair held in Cologne to visit our stand in Hall 3.1 B059. SLR Magic will present its entire range of camera lenses, cine lenses, spotting scopes, and camera accessories during Photokina.

A major attraction is a high-performance mirrorless format cine lens with manual focus. With a focal length of 35mm and aperture of T1.4, this lens joins the family of cine lenses designed for demanding users. The reason why the 35mm T1.4 lens is not in the HyperPrime series is because T1.4 is not the fastest speed we can design for this 35mm lens.
Ever since the release of the HyperPrime CINE 12mm T1.6 lens, cinematographers have been requesting for a set of HyperPrime CINE lenses. In addition to our new CINE 35mm T1.4 lens, we will also showcase our 25mm T0.95 (MSRP: US $649) in mFT and 35mm T0.95 (MSRP: US $1,249) in mFT, X-mount and E-mount concept lenses that are based on the optical design of the HyperPrime CINE 50mm T0.95 lens.

Due to difficulty to source a particular material to manufacture the HyperPrime 23mm F1.7 for E-mount announced on December 8th 2011 it was discontinued within 3 months of launch. During this time, we have re-designed the lens, increasing image quality across the frame yet keeping the lens size and price similar to the original. The new design also supports mFT and X mount cameras.

All details concerning the optical type and physical size of the lens will be published at a later date. The SLR Magic CINE 35mm T1.4 lens in mFT, X-mount and E-mount (MSRP: US $279) will be introduced for sale in December 2012. The SLR Magic HyperPrime 23mm F1.7 (MSRP: US $399) in mFT, X-mount and E-mount will be introduced for sale in February 2013.

SLR Magic CINE 35mm f/1.4

Mount : mFT mount / E mount / X mount /
Black Magic Cinema Camera mFT mount
Focal Length (35mm equivalent)    : 70mm[mFT]   52mm[E]   52mm[X]80mm[Black Magic mFT]Minimum Focus Distance    : 0.3m
Maximum Aperture    : T1.4
Minimum Aperture:     :T16
Optical Design            : 8 elements, 8 groups (4 x Tantalum)
Lens Length           : 70.3mm
Lens Weight            : 370g
Filter Thread Diameter: 52mm

SLR Magic HyperPrime 23mm F1.7

Mount : mFT mount / E mount / X mount /
Black Magic Cinema Camera mFT mount
Focal Length (35mm equivalent)    : 46mm[mFT]   35mm[E]   35mm[X]52mm[Black Magic mFT]Maximum Aperture    : F1.7
Minimum Aperture     : F22
Optical Design            : 9 elements, 8 groups (4 x Tantalum)
Lens Length            : 61.3 mm
Lens Weight           : 265g
Filter Thread Diameter: 49mm

What you see here on top is the new nice looking 18-5mm f/1.8 lens for the Nikon 1 system. You can get in Black at Amazon (Click here) and in Silver at BHphoto (Click here) and in White again at BHphoto (Click here). The price is very good for such a fast lens!

The image on top gives you an idea of the full amount of new cameras, lenses and accessories that Sony announced today. And there would be a lot more if Sony would also have announced the already hinted new optical and electronic viewfinders (you can see them on that RX1 youtube video). And here are the links to check specs and/or preorder the new Sony mirrorless stuff:

RX1 Amazon, Adorama, BHphoto, Wex UK ,Wex Germany, Sonystore, and more links at Alphacameradeals.
NEX-6 body Amazon, Adorama, BHphoto, Sonystore,Wex UK, Wex Germany Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH and more links at Alphacameradeals.
NEX-6 with kit lens Amazon, Adorama, BHphoto, Sonystore, Sonystore Canada, Jessops, Wex Uk ,Wex Germany and more links at Alphacameradeals.
NEX-VG900 Sonystore, Sonystore Canada, Wex Uk, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
NEX-VG30 Adorama, BHphoto, Sonystore, Sonystore Canada, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
Sony E-mount 16-50mm Amazon, Adorama, Sonystore, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals .
Sony E-mount 35mm Amazon, Adorama, Sonystore, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
Sony E-mount 10-18mm Amazon, Adorama, Sonystore, Wex UK, Sonystore DE–UK–FR–IT–ES–NL–SE–FI–CH, and more links at Alphacameradeals.
HVL-F60M Flash Amazon, Sonystore.
New Speed Light Sonystore.
XLR Adapter and Microphone Kit Amazon, Sonystore.
Sony ADPMAA Shoe Adaptor for Mi Shoe Amazon.
Sony LCSBP3 DSLR System Backpack with Laptop Storage Amazon.
Sony LCSELC5 Exclusive Case for NEX-5R Amazon.
Sony HVLRL1 Ring Light Amazon.
Sony LCSEJA/B General Case for NEX Cameras Amazon.
Sony LCSELC6/B Genuine Leather Case for NEX-6 Amazon.
Sony LCSELC6/B Genuine Leather Case for NEX-6 Amazon.

Sony just had one of his famous massive product announcements!

Full live coverage is been made by Andrea on SonyAlphaRumors (Click here). Full preorder list at AlphaCameraDeals (Click here).

SO in the end…it’s possible! You can fit a large FF sensor inside that E-mount. Now I am really wondering why they did it on a camcorder but not on a NEX-7 alike camera. We really have to ask Sony managers what they are waiting for…