The Sony versus Samsung sensor war just got more interesting. Samsung (press here) just announced a new sensor tech named “ISOCELL”. The sensor perfomance is better than Sony BSI sensor tech used in most smartphones and compact cameras with smaller sensor (up to the RX100MII). Here you can see an image comparison between Sony’s BSI and Samsung’s ISOCELL sensors:

Now let’s see if Samsung will make a sort of RX100 camera with ISOCELL tech…

Sony created quite a buzz with their QX Lens Cameras! And obviously other giants from the electronics industry will try to catch up as soon as it gets. And here is a first rumor about a Samsung QX clone :)

We have been told that Samsung is making a first QX alike camera having those specs:
10x zoom starting 24mm (no information about aperture)
20mpx sensor
stabilization
full hd video recording
NFC, wifi connection

But I still don’t know if that “idea” of doing photography with a smartphone will become very popular. Looks more like a niche product for now…

And finally the cheapest of all X-mount cameras has been announced, the new Fuji X-A1! And we also have a new XC 50-230 lens. Specs and price can be checked here:

X-A1: AmazonUS, BHphoto, Adorama.
XC 50-230: AmazonUS, BHphoto, Adorama

A first hands-on report can be read at Fujirumors.com. And press release at Dpreview.

Is that the future of Ricoh cameras? Ricoh just launched the Theta 360 degrees cameras and all the details and image samples can be found at https://theta360.com/en/about/theta/. So, after Sony’s QX LensCamera we now have a second extremely innovative product this week. But will this Theta become a hotseller? Hard to say, on paper I like it!

By the way, the Ricoh G3 just got the first $40 price drop via .

The New QX cameras are already available for preorder at Amazon US (Click here to see them)! Here are all direct links to the two different cameras and colors and accessories:

Black QX100 (Click here).
Soft Carrying Case for DSC-QX100 (Click here).
Black QX10 (Click here).
White QX10 (Click here).
Soft Carrying Case for DSC-QX10 (Click here).

As you can see the QX cameras will ship on September 27!

And now it’s definitely no more a rumor! The image on top shows you the specs of the soon to be announced Sonnar T FE 35mm f/2.8 Zeiss lens. And as you can read on the text it’s a lens designed for Full Frame E-mount cameras. From what I know this lens will be announced on Tuesday. But there will be one more announcement in two weeks for more FF lenses (at least three of them) and one new NEX-FF camera.

The price of camera the kit lens (a new Sony G FF zoom) is rumored to be around 3300-3500 Euro.

Exciting times ahead!!!