OM Digital announces the launch of a new OM camera and a new weatherproof bright lenses!

Om Digital CEO Shigemi Sugimoto wrote a letter that has been published on om-digitalsolutions.com. In it he teases the launch of two new products:

we plan to add a new camera to our lineup and bright, compact single-focal-length lenses with splash & dust-proof performance. Additionally, we are continuing to work hard to bring to market the long-awaited mid-range telephoto zoom lens on our lens roadmap by the end of this year

According to latest rumors the camera should be a vintage OM model. I have no info on the bright prime lenses yet, all we know is that a sort of 50-200mm PRO lens is on the roadmap.

 

This is the full letter:

A Happy New Year.

As we enter our fifth year of business, we are celebrating our achievements over the past four years since OM Digital Solutions Corporation split from Olympus Corporation. I would like to express my heartfelt gratitude to all of our customers, stakeholders, suppliers and employees for their continued patronage and support.

2021 was shaped by the COVID-19 pandemic as it changed lives and economies across the globe; creating concern and worry about starting a new company. Whilst transforming into a compact and highly mobile organization, with revamped processes to deliver a profitable business; we also launched our new brand OM SYSTEM. The result has been increases in consolidated revenue and profit for the past three fiscal periods, a trend we expect to continue for the current fiscal period concluding in March.

With an expansion into solution and services, our success has not been limited to the camera and audio markets. Built upon a solid foundation of imaging and optical technology production, we now provide solutions to industrial and academic fields; along with services in high-quality electronics manufacturing; both of which have led to stable profitable growth.

The vision of OM SYSTEM brand for camera and audio equipment is to provide enriching sound and imaging experiences that contribute to the experience of life outdoors for everyone across the world. As we look to the future of the camera business; we will provide more options for compact, lightweight, splash & dust-proof products to expand photographic horizons for our customers. With features like computational photography, our dust reduction system and powerful image stabilization, which have been highly regarded by professional photographers, will be available to both existing and new customers. ‘It’s in our nature.’ is the heartbeat of OM SYSTEM. We create cameras to facilitate a life of curiosity and joyful discovery, enabling you to explore nature’s beauty and, perhaps, uncover forgotten parts of your own being.

Shortly, we plan to add a new camera to our lineup and bright, compact single-focal-length lenses with splash & dust-proof performance. All created to meet the challenges of harsh outdoor environments to ensure that you enjoy not only landscape photography in the great outdoors, but also authentic photos of life every day. Additionally, we are continuing to work hard to bring to market the long-awaited mid-range telephoto zoom lens on our lens roadmap by the end of this year.

We look forward to delighting our customers again with these products and encourage you connect with us on social media or sign-up for our newsletters to keep up to date with these announcements.

Bringing joy, inspiration and excitement through our products drives each and every one of us, and we hope your year ahead will be filled with adventure.

My take:

I really like the fact that the CEO wrote a personal letter to explain OM Digital’s plans. We need this kind of direct communication to build trust in the company. What are your thoughts on this letter?

Yashica announced two new compact cameras for the GEN-Z photographers

As you probably already know, GEN-Z photographers are crazy about affordable fixed-lens compact cameras. That’s why Yashica has just announced two of them:

  • Yashica City 100 with 3x zoom
  • Yashica City 200 with 10x zoom, and both are available in black or white

More specs:

  • They both use the same (small) 13-megapixel Sony Type 1/3.06 sensor.
  • 100-3200 ISO
  • 4:3 ratio images
  • 4k60p
  • built-in mic
  • Af with subject detection
  • “Scene modes” with filter effects
  • for easy focusing on friends’ faces. There are a variety of scene modes and built-in filter effects on offer.

They will be available for reorder sometimes i February. UK price is £219.99 for the Yashica City 100 and £259.99 for the Yashica City 200.

Brigthin Lens is teasing the launch of a new lens on January 6th…another boring addition?

I think it’s great that many Chinese manufacturers want to make new autofocus lenses for various mirrorless systems. But their recent releases have been pretty boring, and I fear this could be the next disappointing launch. If they offer cheap, slow primes, it’s not going to get our attention. I think they should try harder to develop lenses that really add value!

Mapcamera shared the 2024 sales ranking: Fujifilm takes it all

The big Japanese camera store Mapcamera shared the top 10 best-selling cameras and lenses of 2024.

Most sold cameras in 2024:

  1. Fujifilm X-100VI (Amazon, B&H Photo, Adorama)
  2. Fujifilm X-T50 (Amazon, B&H Photo, Adorama)
  3. Sony A7cII (Amazon, B&H Photo, Adorama)
  4. Nikon Zf (Amazon, B&H Photo, Adorama)
  5. Fujifilm X-T5 (Amazon, B&H Photo, Adorama)
  6. Nikon Z6III (Amazon, B&H Photo, Adorama)
  7. Sony A7IV (Amazon, B&H Photo, Adorama)
  8. Canon EOS-R6II (Amazon, B&H Photo, Adorama)
  9. Canon EOS-R5II (Amazon, B&H Photo, Adorama)
  10. Nikon Z8 (Amazon, B&H Photo, Adorama)

Most sold lenses in 2024:

  1. Nikon 24-120mm (Amazon, B&H Photo, Adorama)
  2. Tamron 28-200mm III (Amazon, B&H Photo, Adorama)
  3. Sony 24-70mm GM II (Amazon, B&H Photo, Adorama)
  4. Tamron 28-75mm f/2.8 G2 (Amazon, B&H Photo, Adorama)
  5. Fujifilm 16-50mm (Amazon, B&H Photo, Adorama)
  6. Nikon Z 28-400mm (Amazon, B&H Photo, Adorama)
  7. Canon 100-400mm IS USM (Amazon, B&H Photo, Adorama)
  8. Nikon Z 180-600mm (Amazon, B&H Photo, Adorama)
  9. Canon 50mm f/1.8 STM (Amazon, B&H Photo, Adorama)
  10. Sony 70-200mm GM II (Amazon, B&H Photo, Adorama)

What we learn from this:

  • Fujifilm had a superb year in 2024. Three cameras made it into the top 5!
  • Sony is loosing terrain with only two cameras in the ranking.
  • Tamron is surely going great and Nikon has made some excellent selling zooms.

Curiosity: According to a Shotkit survey, Nikon is the most popular brand among professionals and Canon the most popular among amateur photographers

Shotkit asked 1,000 Photographers What Camera They Use in 2024, And here are the findings:

  1. Nikon is the most popular camera brand used by professional photographers. 31% of professionals use Nikon, closely followed by Canon (28%) and Sony (20%).
  2. Canon is the most popular camera brand used by amateur photographers. 27% of amateurs use Canon, closely followed by Nikon (25%) and Sony (16%).
  3. The Sony a7III is the most popular camera used by professional photographers. 7% of pros use the Sony a7III mirrorless camera, with the Canon R6 mirrorless camera and Nikon D750 DSLR camera coming in joint 2nd and 3rd.
  4. The Alpha a7III and the Nikon D850 are the most popular cameras used by amateur photographers. One is a mirrorless camera and the other is a DSLR.
  5. Professional photographers like to use the Sony a7III for their personal photography pursuits too. The Fujifilm X-T3 and Nikon D850 are also popular choices.

Full data can be found on Shotkit.

Christmas Best sellers at Yodobashi store: Canon R5 and Sony 28-70mm are on top

Capa Camera has published the best-selling devices of the first half of December in its Yodobashi store. It’s a good indicator about how the Christmas sales are going:

Best selling cameras:

  1. Canon EOS R5
  2. Sony Alpha 7 IV
  3. Canon EOS R6
  4. Sony Alpha 7C
  5. Nikon Z9
  6. Sony Alpha 1
  7. Canon EOS R7
  8. Sony Alpha ZV-E10
  9. Nikon Z6 II
  10. Fujifilm X-T4

Best selling lenses:

  1. Sony FE 28-70mm F2 GM
  2. Tamron 28-200mm F/2.8-5.6 Di III RXD (E-mount)
  3. Sony FE 24-70mm F2.8 GM II
  4. Canon RF100-400mm F5.6-8 IS USM
  5. Canon RF70-200mm F2.8 L IS USM
  6. Sony FE 70-200mm F2.8 GM OSS II
  7. Leica Apo-Summicron-M f2/35mm ASPH
  8. Canon RF24-70mm F2.8 L IS USM
  9. Canon RF50mm f1.8 STM
  10. Sony FE 16-35mm F2.8 GM

Interesting tidbits:

  • 4 Sony cameras, 3 Canon cameras, 2 Nikon and 1 Fuji camera made it into the top
  • The 28-70mm GM is selling hot!
  • 5 E-mount lenses in the top 10