Fujifilm manager does not rule out one day getting a Fuji film camera

The 6×8 Fuji medium format camera

Amateur Photographer had a chat with the Fujifilm UK manager. Here are some highlights:

Market Position
• Fujifilm now ranks third in the UK camera market by sales value, following Canon and Sony.
• This growth highlights the strong market presence Fujifilm has built despite not offering full-frame cameras, which dominate the industry.

Product Success
• X-Series Cameras: The X100VI, X-M5, and X-T50 have been well-received, contributing significantly to Fujifilm’s success.
• Instax Line: Fujifilm’s Instax instant cameras and printers remain highly popular, especially among younger demographics and casual users.

Demand for X100VI
• The X100VI’s launch generated exceptional demand, surpassing initial forecasts. Georgiades described it as an “unprecedented” response on release day.
• Fujifilm is actively working to address supply chain challenges and reduce waiting times for customers eager to purchase the X100VI.

Film Photography
• Georgiades emphasized the enduring appeal of Fujifilm’s analog products, especially among enthusiasts and professionals.
• Fujifilm remains committed to producing photographic film, reinforcing its heritage and aligning with the resurgence of interest in analog photography.
• Potential for a Film Camera: While acknowledging the growing popularity of film, Georgiades hinted that Fujifilm might consider creating a new film camera in the future. This comment has sparked interest among film photography enthusiasts looking for new analog tools.

Customer-Centric Approach
• Fujifilm is investing in maintaining strong communication with retailers and customers to ensure timely delivery of high-demand products.
• Georgiades highlighted the importance of balancing innovation with reliability, ensuring that all Fujifilm users feel valued.

Market Strategy and Differentiation
• Unlike competitors Canon and Sony, Fujifilm has achieved its market position without relying on full-frame cameras, instead focusing on APS-C and medium-format systems.
• This strategic approach allows the company to carve a unique niche, appealing to hobbyists, professionals, and hybrid shooters alike.

Outlook for the Future
• Georgiades expressed confidence in Fujifilm’s ability to sustain growth, pointing to a combination of innovative new products and a loyal customer base.
• He indicated that Fujifilm’s recent product launches and strategic market decisions would further cement its reputation as a leader in the photography industry.

via Fujirumors

Every Mirrorless Camera Under $100 Today

Snappiness writes:

For all the budget-minded photographers out there you’re in luck because there are several interchangeable lens mirrorless cameras you can get today for under $100. I tried only grabbing those I could consistently find for $100 or less, but do keep in mind prices fluctuate a lot. The best thing to do is be patience. Pick the camera or two or want, put in search alerts and wait for the best deal. If you’re impatient, you will pay a premium ;)

Sigma is developing a telephoto lens that “has never existed before”

Kazuto Yamaki, the CEO of Sigma, recently shared his thoughts on the company and the photography industry in an insightful, honest, and thought-provoking discussion. The conversation is well worth watching!

At the very end, he offered an intriguing sneak peek: Sigma is developing a telephoto lens like no other. Yamaki hinted that this new lens could be a game-changer for sports and wildlife photographers, saying it’s something they might find very exciting.

While the specifics remain a mystery, a few unique Sigma patents from recent years come to mind, such as:

  • 60-700mm f/4.5-7.4
  • 50-500mm f/4.5-6.5

It’s unclear if this new lens aligns with these designs, but it’s certainly an exciting prospect. What do you think—or hope—Sigma will unveil in 2025? Share your thoughts in the comments!