Canon says the “R” in the Canon EOS-R means “Reimagine”

DC.watch interviewed Canon Manager Tsuyoshi Togura. MR.Togura said the “R” in the EOS-R name stand for “reimagine”. The full meaning is actually “Reimagine optical excellence“.

In this interview of course Canon stated once more that they will expand the EOS-R camera lineup up to the professional level. And they also said the Canon EOS-M line will be continually developed too making it sound like there will be no APS-C EOS-R camera yet.

via CanonWatch