A good day for the entire photography industry: After six years of “pause” Zeiss will soon announce new lenses!

Six years ago, Zeiss announced the last ‘photo-orientated’ lens…it was this massive $4,000 masterpiece. After that, Zeiss only produced industrial, film and smartphone lenses and no more joy for us “pure” photographers. But finally Zeiss posted this official teaser on Instagram which gives us new hopes that we might get a new lens (or lenses) at the CP+ show:

A SonyAlphaRumors source reported this:

Half a year ago, a guy I know who works for Zeiss in PR (and was also involved in marketing for the unfortunately failed ZX1) told me Zeiss is bringing out new lenses in a few months. Now if you look at zeiss imaging on instagram they are teasing something with an owl, so I guess it might be something Otus line related. May guess is an Otus line for mirrorless cameras as E-Mount and the like.

So it definitely sounds like we are getting new photo-oriented Zeiss lenses soon!