Hilarious study shows GEN-Z wants film cameras but have little clue how those work!
MyNavi interviewed store owners to investigate why the Gneration Z loves Film cameras. There are also a couple of hilarious stories:
- One thing they all have in common is that most people come to the store without any knowledge of film cameras or processing. “When people come to the processing reception and ask if they can take out the film from their camera, there are many people who just open the back cover on the spot. They don’t understand how film development works, and there is no need to develop it. That’s why some people say they just want the data.”
- “Most people say they just want to put the photos they take on their smartphones. We tell them they can print them out, but very few people order them. Partly because of that, the standard is to send them in print. “Rather than printing, we will give you the scanned data of the film.” “I think Generation Z probably doesn’t have the concept of printing.”
- Furthermore, I learned a surprising fact from Mr. Mori’s statement. “Most young people choose to throw away their negatives.” Surprisingly, they don’t need negatives… As someone who has enjoyed photography for a long time since the days of film, this was a bit of a shock. It’s nothing short of surprising to see negatives thrown away so easily.
- “Young people don’t hesitate to throw away their negatives, but they still have a sense of being economical, so cheap half-frame cameras made of plastic are selling well.”
- “The reason why young people are looking for film cameras is because today’s digital cameras, including smartphones, can take too good pictures.Cameras that don’t take good pictures, and photos that don’t look good are new to Generation Z. People ask me, “Which camera doesn’t take good pictures?” (laughs)
- “Compact cameras are popular (among Z-generation film camera users). Among them, Olympus’ μ series is overwhelmingly popular. Apparently it was introduced by an influencer or YouTuber, and only μ is nominated for purchase. Even when I suggest that we have other cameras, most people don’t look at us, and if they don’t have them in stock, they just say, “Okay, that’s fine” and leave.”
- As someone who knows the film era of yesteryear, it’s always a culture shock to learn how Generation Z, which is driving the film camera boom, enjoys film photography and what they think about film photography. It has been found that young people, known as Generation Z, are attracted to Lo-Fi rather than Hi-Fi images, and a slow rather than fast shooting experience.
via Digicameinfo