Fuji has announced the new GFX100S, GF80/1.7, X-E4, XF70-300, XF27/2.8II

Fuji just announced five new products

1. The new GFX100 medium format camera is available at BHphoto and Adorama.
2. The new 80mm f/11.7 medium format lens is available at BHphoto and Adorama.
3. The new X-E4 camera is available at BHphoto and Adorama.
4. The new 70-300mm lens is available at BHphoto and Adorama.
5. The new 27mm pancake is available at BHphoto and Adorama.

So the medium format Fuji is cheaper than the new Sony A1 :)  Of course I am comparing apple with oranges but years ago you could never have imagined this to become true!

A full coverage of reviews can be found on Fujirumors.

Here is DPreviewTV’s take on the new medium format camera: