The large Japanese store Yodobashi shared the best seller list of the second half of December:

Best selling cameras:

1. Sony α7 V Body
2. Fujifilm X-T30 III XC13-33mm Lens Kit
3. Sony α7C II Zoom Lens Kit
4. Canon EOS R5 Mark II Body
5. Sony α7C II Body
6. Canon EOS R6 Mark III Body
7. Nikon Z5II Body
8. Hasselblad X2D II 100C Body
9. Fujifilm X-M5 XC15-45mm Lens Kit
10. Canon EOS R50 Double Zoom Kit

Best selling lenses:

1. Sony FE 24-70mm F2.8 GM II
2. Canon RF100-500mm F4.5-7.1 L IS USM
3. Sigma 20-200mm F3.5-6.3 DG | Contemporary (E-mount)
4. Nikon NIKKOR Z 24-120mm f/4 S
5. Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (E-mount)
6. Sony FE 70-200mm F2.8 GM OSS II
7. Hasselblad XCD 2.8-4/35-100E
8. Canon RF45mm F1.2 STM
9. Nikon NIKKOR Z 24-70mm f/2.8 S II
10. Leica APO-Summicron-M f/2/35mm ASPH.

Brightin Star is teasing the launch of a new 50mm f/1,05 Full Frame manual focusing lens. Sounds like a clone of the couple of years old (and now discontinued) 7Artisans 50mm f/1.05 lens. No idea yet about pricing but the lens should be announced within days and be available in E/Z/RF/L mount versions

On Makerworld you can find this new DJI Osmo Nano and Hasselblad-style Waist-Level Shooting Kit. Looks so cool!!!

According to the BCN Ranking for December, the Canon R10 lead the pac and the Sony A7V ranked as the best-selling full-frame camera in Japan:

1. Canon EOS R10 RF-S18-150 IS STM Lens Kit
2. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
3. Canon EOS R50 Double Zoom Kit Black
4. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
5. Nikon Z 30 Double Zoom Kit
6. Canon EOS R50 Double Zoom Kit White
7. Sony α7 IV Body
8. Nikon Z50II Double Zoom Kit
9. FUJIFILM X-M5 XC15-45mm Lens Kit Silver
10. Panasonic LUMIX G100D W Kit
11. Sony A6700 High Magnification Zoom Lens Kit
12. Canon EOS R50 RF-S 18-45 IS STM Lens Kit
13. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
14. Nikon Z fc 16-50 VR Lens Kit Silver
15. Canon EOS R50 RF-S 18-45 IS STM Lens Kit White
16. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
17. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White
18. Nikon Z5II
19. FUJIFILM X-T30 III XC13-33mm Lens Kit Silver
20. Sony A6400 Double Zoom Lens Kit Black

Here are the best selling compact fixed lens cameras:

1. Fujifilm instax mini Evo Black
2. KODAK PIXPRO FZ55 Black
3. KODAK PIXPRO C1 Black
4. Canon PowerShot SX740 HS Silver
5. Fujifilm instax mini Evo Brown
6. Canon PowerShot SX740 HS Black
7. KODAK PIXPRO C1 Brown
8. Agatsuma Anpanman Kids Camera
9. Canon IXY 650 m Silver
10. KODAK PIXPRO WPZ2
11. OM SYSTEM Tough TG-7 Red
12. Digital Camera Black KC-AF11 BK
13. LUMIX TZ99 Black DC-TZ99-K
14. PIXPRO FZ45 Black
15. OM SYSTEM Tough TG-7 Black
16. instax mini Evo GENTLE ROSE
17. IXY 650 m Black
18. movio MAF500MGN Mint Green Digital Camera with Autofocus and 4X Digital Zoom
19. instax mini LiPlay MISTY WHITE
20. movio MAF100 digital camera with autofocus function

You can preorder the lens at BHphoto now (Click here).

Mapcamera shared the info about the best selling gear in 2025

Best selling camera of 2025:

1. Kodak PIXPRO FZ55
2. Fujifilm X-M5
3. Nikon Z5II
4. Fujifilm X-E5
5. Fujifilm X Half
6. Fujifilm X100VI
7. Ricoh GR IV
8. Ricoh GR IIIx
9. Sony α7C II
10. Canon EOS R6 Mark II

Best selling lenses of 2025

1. Nikon NIKKOR Z 24–70mm F2.8 S II
2. Canon RF 45mm F1.2 STM
3. Sony FE 24–70mm F2.8 GM II
4. Sony FE 70–200mm F2.8 GM OSS II
5. Canon – RF100–400mm F5.6–8 IS USM
6. SIGMA – Contemporary 20–200mm F3.5–6.3 DG (Sony E mount)
7. Nikon – NIKKOR Z 50mm F1.8 S
8. TAMRON – 25–200mm F2.8–5.6 Di III VXD G2 (Model A075S, Sony E mount)
9. Nikon – NIKKOR Z 26mm F2.8

The Kodak PIXPRO FZ55 was the best selling camera of the year! This is a $120 camera made by a Chinese manufactured who licensed the name Kodak.

On X.com you can see a newly created account teasing the launch of an 8K Action camera. Looks similar to a DJI OSMO Nano. And I wonder if this is a DJI owned subsidiary that might be allowed to sell products in the USA…just speculating!

UPDATE: Now you ca see the full details of the camera here: https://leaptic.dreametech.com/