Oh, you’re late to the party: Sony’s first full-frame camera announcement of the year will be in November!

Oh yes… I’d forgotten all about that one company! After a lame year, Sony will finally announce a new full-frame E-mount camera at the end of November. I don’t know what’s coming, but there are two options: One is expensive (Sony A1II) and one is more affordable (Sony A7V).

Along with this new camera, Sony will probably also announce a new lens… maybe the crazy 24-70mm f/2.0 GM we heard about months ago? Either way, we still have about a month to go and I’m sure more information will come out before the announcement. What do you make of this? Is there anything you’re eagerly awaiting?

Canon might release a “APS-C for video,” “retro full-frame,” and “ultra-high-resolution full-frame” in 2025.

Canonrumors claims that three new EOS-R cameras will be announced in 2025:

  1. The APS-C camera will be much more video focused than any other APS-C camera in the line. It is unclear whether Canon will discontinue any of their current APS-C camera line, as there are a number of cameras in the line that are not selling well outside of Asia.
  2. With Sony catching up with Canon in attracting new users, Canon will likely focus more on the younger demographic with its upcoming cameras, making the two full-frame cameras a bit more interesting for those around here. Yes, there will be a “retro” camera coming in late 2025. I don’t know what the specs will be, or which of Canon’s past cameras will be the inspiration, but my guess is the F1.
  3. The second camera is one of those mysterious cameras that has been promised again and again over the years but has yet to materialize: a full-frame, high-resolution monster. We know that Canon has been testing 100MP sensors for the past few years.

What are your thoughts on this? Do you like the “rumored” new cameras?

List of all gear expected to be announced in October

This is the gear expected to be announced in October:

Fujifilm on October 14

  • Fuji X-M5
  • Fuji 16-55mm f/2.8 II
  • Fuji XF500mmF5.6 R LM OIS WR

Venus Optics on October 14

  • 55mm f/2.8 T/S FF lens
  • 100mm f/2.8 T/S FF lens

DJI on October 15

  • DJI Air3S dronr

Meike on October 17:

  • Meike AF55mm F1.8 L/E/Z

Viltrox on October 20

  • 135mm f/1.8 FE LAB lens

Insta360

  • Insta360 Ace Pro2 (Date unclear)