New “cheap” APS-C mirrorless from Pentax coming as next?

I admire Pentax for trying to imagine new kind of products like it is with the Pentax Q and K-o1 cameras. But is it really paying off? Digicaminfo (Click here) found an article at Nikkei (you have to pay to read it) where Ricoh confirms that they will release a cheaper than the K-01 mirrorless camera. The K-01 sells (body only) for $700 at Amazon. The new camera will have use “cheaper” material to cut costs. It has to be seen if the design will change or not.