PetaPixel wrote an article about DJI’s possibility of making a new FF mirrorless cameras:
We do not think DJI is developing a full-frame interchangeable lens mirrorless camera that will directly compete with Sony, Canon, or Nikon, which is what most of the rumors suggest.
However, that isn’t to say there isn’t room in the industry for innovation. There certainly is, especially in highly specialized segments of the camera industry. Although rumor sites and excitable photographers are clamoring for a groundbreaking camera to come along and disrupt the entire industry and take on the photo giants, perhaps instead, people should eye the fringes of the camera industry to find an area where fresh blood, whoever it is, could strike gold.
Consider the cinema-specific camera space. While all the major players, including Panasonic in the L-Mount Alliance, make high-end full-frame cameras that are well-suited for hybrid creators and even sometimes video-first users, the video-only space is significantly less crowded. There’s Nikon-owned RED, of course, and Blackmagic Design, but other high-end video camera systems are often large, bulky, and prohibitively expensive. DJI has plenty of excellent stabilization tech, impressive autofocus systems, and computational photography chops to do something interesting. DJI has already been a transformative presence in the cinema space, thanks to its Ronin products and drones. Perhaps the company could find a low-risk entry point into yet another filmmaking product class.
Yes, it works. As long as you calibrated the DJI Focus pro properly (it only needs to be done once per lens). Unfortunately, my rangefinder is a bit off (I have time for a service soon), but the scale of the lens is exactly right, so the autofocus is a great help. Otherwise, I think it would be a perfect combo for the 210mm lens, which can be difficult to focus.
Another reader Alexander asked:
I wouldn’t advise it. The optomechanical construction of Mamiya 6 and 7 lenses is not suited for a follow focus motor nor a lidar AF one. Replacement focus assemblies are not available and if you manage to find one they’ll cost as much as the lens. Once the focus ring slips and they do slip the front block will go one way and that’s out and you will tear your flex cable because it will serve as a bungee cord 🙂
Sune answered:
It is not mounted directly against the lens. A ring with threads is mounted first, so the risk of the focus ring slipping is minimal. And it’s calibrated so the motor always stops before the end positions so it not damage the lens. And then it is set to the lowest torx on the motor. During the tests I did, it feels risk-free. I also always have it set to manual focus until the picture is taken. Then I switch to auto. And when the picture is taken I go back to manual. But I’m not an expert like you, so if you think it’s a stupid idea, I’ll listen to you. The camera will soon be coming to you to calibrate the rangefinder. 😊
The Photolari team humorously critiques camera brands and proposes imaginative new products that should exist. They jokingly position themselves as barroom “know-it-alls” advising billion-dollar marketing departments. They then suggest product ideas for several brands:
OM System: Make a PEN-style compact or interchangeable-lens camera to complement their outdoor-oriented lineup; leverage Micro Four Thirds strengths for small, high-quality street cameras. Pentax: Revisit retro-styled DSLRs, revive the quirky Pentax Q mirrorless system, and push forward their film projects or create a film GR camera. Sony: Design an APS-C flagship (like a rumored A7000) with pro-level controls and ergonomics. Panasonic: Offer an affordable vlog camera under €1000, modernize the GX9, make an S9 with a viewfinder, and even consider a video-only “FX-style” model targeting hybrid shooters. Canon: Expand their retro concept (similar to Nikon Zf) into a high-end compact line, reviving the G series spirit with modern sensors and features. Nikon: Revive the Coolpix A compact APS-C concept, release a low-cost entry-level interchangeable-lens camera for beginners, and create a pro-level APS-C body akin to the D300 or Canon R7. Fujifilm: Offer a more affordable X100-like camera, perhaps without the hybrid viewfinder, or a refreshed XP series rugged camera; also entertain a cinema camera concept called “Eterna.” Leica: No major critique, but jokingly suggest a Leica customization service. DJI: Improve the Pocket line by making it larger, with more battery, better color profiles (like iPhone), dual lenses, and superior usability for vlogging.
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Back in June I shared the first official images of the new Hasselblad X2DII published through the FCC agency. Now we know the camera will be announced in August.
Hasselblad X2DII key specs:
100-megapixel medium format image sensor
DJI’s LiDAR autofocus system, which may greatly improve the focus tracking speed