PetaPixel doesn’t believe DJI will make a Full Frame mirrorless camera…but they think they should

PetaPixel wrote an article about DJI’s possibility of making a new FF mirrorless cameras:

We do not think DJI is developing a full-frame interchangeable lens mirrorless camera that will directly compete with Sony, Canon, or Nikon, which is what most of the rumors suggest.

However, that isn’t to say there isn’t room in the industry for innovation. There certainly is, especially in highly specialized segments of the camera industry. Although rumor sites and excitable photographers are clamoring for a groundbreaking camera to come along and disrupt the entire industry and take on the photo giants, perhaps instead, people should eye the fringes of the camera industry to find an area where fresh blood, whoever it is, could strike gold.

Consider the cinema-specific camera space. While all the major players, including Panasonic in the L-Mount Alliance, make high-end full-frame cameras that are well-suited for hybrid creators and even sometimes video-first users, the video-only space is significantly less crowded. There’s Nikon-owned RED, of course, and Blackmagic Design, but other high-end video camera systems are often large, bulky, and prohibitively expensive. DJI has plenty of excellent stabilization tech, impressive autofocus systems, and computational photography chops to do something interesting. DJI has already been a transformative presence in the cinema space, thanks to its Ronin products and drones. Perhaps the company could find a low-risk entry point into yet another filmmaking product class.

Perhaps. But probably not.

Curiosity: Using the DJI Focus Pro to autofocus with the Mamiya 7II medium format film camera!

Our reader Sune Eskelinen used the DJI Focus Pro to add autofocus on the Mamiya 7II with 80mm lens.

He writes:

Yes, it works. As long as you calibrated the DJI Focus pro properly (it only needs to be done once per lens). Unfortunately, my rangefinder is a bit off (I have time for a service soon), but the scale of the lens is exactly right, so the autofocus is a great help. Otherwise, I think it would be a perfect combo for the 210mm lens, which can be difficult to focus.

Another reader Alexander asked:

I wouldn’t advise it. The optomechanical construction of Mamiya 6 and 7 lenses is not suited for a follow focus motor nor a lidar AF one. Replacement focus assemblies are not available and if you manage to find one they’ll cost as much as the lens. Once the focus ring slips and they do slip the front block will go one way and that’s out and you will tear your flex cable because it will serve as a bungee cord 🙂

Sune answered:

It is not mounted directly against the lens. A ring with threads is mounted first, so the risk of the focus ring slipping is minimal. And it’s calibrated so the motor always stops before the end positions so it not damage the lens. And then it is set to the lowest torx on the motor. During the tests I did, it feels risk-free. I also always have it set to manual focus until the picture is taken. Then I switch to auto. And when the picture is taken I go back to manual.
But I’m not an expert like you, so if you think it’s a stupid idea, I’ll listen to you. The camera will soon be coming to you to calibrate the rangefinder. 😊

The cameras the companies should do according to Photolari

The Photolari team humorously critiques camera brands and proposes imaginative new products that should exist. They jokingly position themselves as barroom “know-it-alls” advising billion-dollar marketing departments. They then suggest product ideas for several brands:

OM System: Make a PEN-style compact or interchangeable-lens camera to complement their outdoor-oriented lineup; leverage Micro Four Thirds strengths for small, high-quality street cameras.
Pentax: Revisit retro-styled DSLRs, revive the quirky Pentax Q mirrorless system, and push forward their film projects or create a film GR camera.
Sony: Design an APS-C flagship (like a rumored A7000) with pro-level controls and ergonomics.
Panasonic: Offer an affordable vlog camera under €1000, modernize the GX9, make an S9 with a viewfinder, and even consider a video-only “FX-style” model targeting hybrid shooters.
Canon: Expand their retro concept (similar to Nikon Zf) into a high-end compact line, reviving the G series spirit with modern sensors and features.
Nikon: Revive the Coolpix A compact APS-C concept, release a low-cost entry-level interchangeable-lens camera for beginners, and create a pro-level APS-C body akin to the D300 or Canon R7.
Fujifilm: Offer a more affordable X100-like camera, perhaps without the hybrid viewfinder, or a refreshed XP series rugged camera; also entertain a cinema camera concept called “Eterna.”
Leica: No major critique, but jokingly suggest a Leica customization service.
DJI: Improve the Pocket line by making it larger, with more battery, better color profiles (like iPhone), dual lenses, and superior usability for vlogging.

What are your thoughts on this list?

 

Smarter Denoising, GPU Boost & Faster Exports – Aiarty Video Enhancer Update + Special Offer

Aiarty Video Enhancer has just rolled out a major update—bringing expanded GPU support across more devices, faster performance, and smarter denoising. It is easy to upscale, deblur, denoise, and enhance your footage with natural, texture-preserving cleanups and pro-level results — all processed locally, offline.

Key Updates:

  • Expanded GPU Acceleration –Supports more hardware for faster AI-powered processing
  • Turbo Mode Upgrade – New adaptive multi-resolution mode speeds up export times
  • Multi-Audio Track Export – Great for interviews and complex video workflows

Limited-Time Offer
Claim a free license to test Aiarty—no watermark, no credit card needed.
 Own it forever: Get 30% off the Lifetime License, which supports up to 3 PCs or Macs. One-time payment, free lifetime updates, and a 30-day money-back guarantee.

What Creators Are Saying

“Aiarty Video Enhancer is the best-in-class tool for wildlife videographers—superior at low-light denoise, texture recovery, fast rendering, integrated slow-mo, and clean audio. It’s a desktop solution perfectly suited for pro-level field footage, and in many ways, it outperforms legacy products which cost twice as much.“ — A wildlife photographer after hands-on testing with Aiarty.

 

What Is Aiarty Video Enhancer For?

Three Smart AI Models – No Complex Settings

  • moDetail – Ideal for skin, hair, fabric, and natural textures. Brings out fine details without over-processing.
  • Smooth-HQ – A versatile model that balances deblurring and denoising while preserving accurate colors across general footage.
  • superVideo – Best for grainy, compressed, or low-light clips. While slightly slower, it delivers the highest-quality output—great for indoor or nighttime shoots.

Optimized AI for Speed and GPU Efficiency

Aiarty’s models are engineered to make full use of your GPU, ensuring faster processing without compromising quality. For time-sensitive projects, a Turbo Mode is also available, offering quicker exports with a slight trade-off in precision.

Offline and Secure – No Internet Required

All video enhancement is performed locally on your device. This means your footage never gets uploaded to the cloud—ideal for sensitive content, remote work, or creators who prefer to keep their data private.

Excellent Denoising and Deblurring

Aiarty uses advanced AI to remove luminance and chroma noise while preserving fine textures and edges. It’s particularly effective for low-light smartphone clips, grainy VHS footage, action cam or drone videos, and blurry dashcam recordings. Unlike traditional filters that blur details, Aiarty restores true texture and clarity—from sharper hair strands to cleaner backgrounds and smoother motion.

AI Frame Interpolation up to 120FPS

Turn choppy or low-frame-rate footage into smooth, cinematic playback. Aiarty can generate new frames using AI, boosting video up to 90fps, 120fps, or even higher—perfect for creating slow-motion sequences or enhancing older 30fps videos.

Audio Enhancement

Remove wind noise, microphone hums, and background disturbances. Enhance vocals for clearer and more professional-sounding audio.

Quick Edits Before Enhancement

Trim video length, rotate, crop, or flip footage before enhancing. Easily prep clips for YouTube, Instagram, or TikTok with built-in aspect ratio presets.

Example Use Cases

Low-Light Footage Denoising

Sharpen Video and Improve Clairty

Upscale AI Generated Video

Create Cinematic Slow Motion

Who is Aiarty for?

Whether you’re:

  • A videographer working in challenging conditions
  • A creator restoring noisy or legacy outdoor footage
  • A mirrorless camera user refining Sony/Canon/Olympus footage from the field
  • Enhancing AI-generated or mobile-shot clips

Aiarty gives you pro-grade results with no steep learning curve.
L

earn more or try it free at: aiarty.com.

New Hasselblad X2DII will be announced in August

Back in June I shared the first official images of the new Hasselblad X2DII published through the FCC agency. Now we know the camera will be announced in August.

Hasselblad X2DII key specs:

  • 100-megapixel medium format image sensor
  • DJI’s LiDAR autofocus system, which may greatly improve the focus tracking speed
  • 5-axis body stabilization with 8 stops
  • facial recognition detection focus
  • 15 stops of dynamic range
  • Built-in 1TB solid-state SSD storage space

Mapcamera June sales ranking: FujiFilm rules!

The Japanese store Mapcamera published the bestseller list for June:

  1. Fujifilm X half X-HF1
  2. Fujifilm X100VI
  3. Fujifilm X-M5
  4. Nikon Z5II
  5. Ricoh GR IIIx
  6. Nikon Z50II
  7. Sony α7C II
  8. Fujifilm X-T5
  9. Canon EOS R6 Mark II
  10. Ricoh GR III

Fujifilm is really dominating the market now!

And this is the ranking for the used market:

  1. Nikon Z f
  2. Nikon Z fc
  3. Ricoh GR III
  4. Nikon Z50II
  5. Fujifilm X-T5
  6. Nikon Z50
  7. Ricoh GR IIIx
  8. Sony α7III
  9. Panasonic LUMIX S9
  10. Nikon Z6